The main areas of fundraising
Blind Low Vision NZ: Paws for Purpose collection box auction
by Gwen Green
This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme.
Read moreTen fundraising truths inspired by Booker T. Washington
by Marina Jones
Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
Read moreHow do you say thank you for 41 million eggs?
by Marina Jones
Fundraising history, donor recognition, supporter experience and thanking. This one has it all! Dive in and explore the many virtues of this World War One (WWI) National Egg Collection campaign. There’s plenty to inspire you and your fundraising, today.
Read moreChapter Mental Health: Conversational trust funding application
by David Burgess
In this inspiring case study, David Burgess shares how Matt Zeqiri tried out an innovative trust funding approach that was visually impactful and compelling. Some simple, well thought out changes saw his organisation’s application jump straight to the top of the pile and ensured it secured that all-important funding.
Read moreHow we do it – crafting SOFII’s special thank you letters
by Joanna Culling
At SOFII, we believe that great donor care is important. But it can be difficult to get right. So, while we aren’t perfect, we strive to try our best and practice what we preach. SOFII is a tiny charity, and we know the challenges that can crop up when you’re low on resource and short on time. This article gives you a little insight into how we thank our own donors.
Read moreExploring the evolution and trends of mid-level fundraising
by Simon Dickson
What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
Read moreChatGPT and fundraising – what do you need to know? (part two)
by Cherian Koshy
In the second instalment of our series on ChatGPT and fundraising, SOFII talks to Cherian Koshy – the founder of a platform that democratises access to artificial intelligence and machine learning for nonprofit organisations. Dive in and explore Cherian’s in-depth insights and opinions on ChatGPT for fundraisers.
Read moreChatGPT and fundraising – what do you need to know? (part one)
by SOFII
You’ve probably heard about ChatGPT. You might have read about how it could revolutionise (or destroy) everything from internet searches to journalism. But as fundraisers, what do you really need to know? In part one of a two-part piece, we ask three digital fundraisers to give us their opinions on ChatGPT.
Read moreThe Legacy Showcase – where fundraisers share inspiring campaigns
by SOFII
SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
Read moreI wish I’d thought of… charity shop Gift Aid
by Jonathan Cook
Charity shop Gift Aid. Is it fundraising history? Is it fundraising innovation? Is it a tax loophole for good? Honestly, it’s probably all three! Jonathan Cook takes you on the somewhat strange yet fascinating journey of how charity shops began making 25 per cent more for every pound they earned by simply selling the UK’s donated goods.
Read moreCelebrating donor recognition through history and exploring why it works
by Marina Jones
Join Marina Jones as she shares a selection of her favourite examples of donor recognition. Dating back to mediaeval times, this is a wonderful (and sometimes weird) collection of ways that donors have been recognised for their gifts.
Read moreIrregularity – is it the future of regular giving?
by Hannah Moysey
Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’?
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