The main areas of fundraising

Bush Heritage Australia: Autumn appeal turned donor care pack

by Jasmine Coronado

Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.

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Two of the greatest fundraising letters ever written

by Denny Hatch

In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.

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Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST

by Denny Hatch

Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.

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Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price

by Ken Burnett

In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.

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The most successful advertisement in the history of the world

by Denny Hatch

What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.

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Face-to-face fundraising: Bill’s story

by Anne Marshall

Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.

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Sightsavers Ireland: The most sincere thank you ever written

by Reinier Spruit

When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.

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Mountbatten Isle of Wight : Coronavirus appeal

by Jax Jones

To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.

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Why do people give? The legacy podcast with Richard Radcliffe

by Mark Phillips

In this conversation, expert legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the yearsparticularly as baby boomers have begun to seriously consider which charities they want to remember.

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The face-to-face fundraisers back on the street after lockdown

by Peter Steinmayer

As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.

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