The main areas of fundraising
Special direct mail clinic – The one with Danielle Wallace (on typography!)
by Carolina Herrera
Join John Lepp and his guest Danielle Wallace to look at the weird and wonderful world of typography. In this special direct mail clinic, Danielle starts by calling typography the ‘unsung hero of direct mail’, before giving you some tips that will help ensure your donor actually reads what you’re sending them.
Read moreThe IUCN and Lacoste: ‘Save Our Species’ partnership
by Manon Oliver
The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration.
Read moreLegacies through the lens of faith
by Naomi Collison
In an increasingly multicultural world, how we engage and inspire donors from different backgrounds and faiths is important. This article explores the unique traditions and beliefs that underlie faiths and looks at how religion frames philanthropy.
Read moreSumatran Orangutan Society: ‘The Long Call’ supporter update
by Rhia Docherty
This case study gives fundraisers like you a masterclass in merging a great supporter experience with a fantastic appeal sent via the post. It features a supporter update that not only brings conservation to life for the donor but inspires them to keep on giving too.
Read moreAs younger donors step up to donate, are charities ready for them?
by Anjali Bewtra
Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well.
Read moreSpecial direct mail clinic – The one with Mike Duerksen (on undesignated gifts!)
by Carolina Herrera
The next guest to visit John Lepp for a special direct mail clinic is Canadian fundraiser Mike Duerksen. In this episode, Mike hones in on a very important topic for fundraisers... how to secure undesignated or unrestricted funds. Watch this 15-minute masterclass and you’ll learn how small tweaks to language can make a big difference to your ‘ask’.
Read moreI wish I’d thought of the ‘Touch, Look, Check’ campaign
by Laura Webb
At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.
Read moreSix tips for building stronger relationships with supporters across generations
by Aurora Virtanen
Your donors come from a range of different generations, and it can be a challenge to build strong relationships with all of them. Recently, the team at Blackbaud devised some handy tips that will help you connect with supporters from each age group and build solid relationships.
Read moreCamp Oochigeas: Mid-value direct mail appeal
by John Lepp
An effective direct mail appeal is a wonderful opportunity to have an emotional conversation with your donors – as well as a chance for you to raise vital funds for your cause. This masterclass in direct mail has everything you need to craft your next engaging, target-busting direct mail pack.
Read moreConsejo Cívico hosts Giving Tuesday Thankathon in Mexico
by SOFII
In this article, Anita Gallagher and Yareli Sepúlveda Sáenz share how Consejo Cívico made a Giving Tuesday idea they heard about via SOFII work for them.
Read moreRoyal Ballet and Opera: Annual ‘Pointe Shoe Appeal’
by Lewis Hammond
This new addition to our arts and education showcase is a great example of ‘if it ain’t broke, don’t fix it’. The Royal Ballet and Opera have been sending a variation of this successful appeal for over 20 years – allowing many donors to give the gift of pointe shoes.
Read moreThe Wizard of Oz – key advice for legacy fundraisers
by Chris Millward
Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.
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