The main areas of fundraising

IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal

by Felicity Spencer-Smith

Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.

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The Salvation Army: Coronavirus response campaign

by Gemma Reeve

This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.

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20 years of collaborating to grow legacy giving

by Rob Cope

Two decades on from the launch of the first national legacy promotion consortium, Rob Cope, director of Remember A Charity, looks back and celebrates the charity sector’s drive to collaborate, share and exchange learning around legacy fundraising. 

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Marie Curie: Alpaca Meet & Greet

by Meredith Niles

Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.

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Is this really the best fundraising proposition of all time? And is it good development?

by Lyndall Stein

The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid. 

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The pandemic: where has fundraising been, where is it going and where should we be focusing now?

by Giles Pegram CBE

Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.

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RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

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Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity. 

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IWITOT 2020: Blue Peter Totaliser and TV appeals

by Joe Nicholson

Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.

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The Salvation Army: Christmas cross channel digital recruitment campaign

by Gemma Reeve

In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.

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The wit and wisdom of George Smith - Why shame the punters when you can threaten them?

by George Smith

In this new entry to our series by the great writer, George Smith tackles the 'aggressive' tactics used by direct marketers. 

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Toybox: Not just an Easter appeal

by Robbie Rae

Toybox, a charity dedicated to helping street children, came up with a clever campaign that gave their donors plenty of choice. The result: they raised average gift and smashed their target too.  

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