The main areas of fundraising

Direct mail from the UK

by SOFII Contributors

From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.

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European ideas worth swiping

by SOFII Contributors

Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.

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Direct mail from Africa and Asia

by SOFII Contributors

Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.

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Great ideas from Down Under

by SOFII Contributors

We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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Enhance your online fundraising abilities in four steps

by Sarah Daren

In her second article for SOFII Sarah Daren shares her experiences of building successful crowdfunding campaigns and provides four key pieces of advice to make your online giving platform successful.

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How MQ’s brilliant faith in relationships is launching them into sustainability

by Rachel Stephenson Sheff

The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors. 

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SOFII stars: the best of corporate social engagement

by SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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How crowdfunding is helping fundraise for community projects

by Sarah Daren

Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.

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Shine virtual balloon race

by John Grain

A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.

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