The main areas of fundraising

The Canadian Lung Association: Santa Door Drop

by Steve Thomas

A door drop masterclass, brought to you by Canada's pre-eminent fundraising expert Steve Thomas.

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The wit and wisdom of George Smith - Let’s be conventional

by George Smith

How should one go about navigating the perilous world of conventions, symposia and workshops? Here's the answer, brought to you by fundraising legend George Smith.

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The wit and wisdom of George Smith - The Mary Hinge letter

by George Smith

Here’s a great letter to enjoy, but it comes with a twist: it’s another example of George Smith’s cheeky sense of humour and superb writing skills.

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The wit and wisdom of George Smith - Do you seriously want to be serious?

by George Smith

Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.

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Good Neighbors: Twinkle Twinkle Little Box

by Borie Han

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

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St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

by Daniel Alvey

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Netherlands Red Cross and 3FM: Serious Request

by Mark Astarita

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

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Breast Cancer Research Foundation - Pink Mercy Skin

by Lucy Casey

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.

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Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

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