Corporate social engagement

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?

Who Gives a Crap: the ‘sit down’

by Sue Kershaw

Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.

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UNICEF: the Change for Good® campaign

by SOFII

For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.

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What do companies want from charity partners?

mountaineers

by Jonathan Andrews

Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.

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ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

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Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

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The GIVING WELLY Campaign

Wellies

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

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UNICEF and Futbol Club Barcelona: a global partnership for children

Young footballers from the Kids League pose for photos before the FC Barcelona-Zaragoza game at Barcelona’s Camp.

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

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Dream a Dream’s ‘uncrush a dream’ campaign

Indian children

by SOFII

From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

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Dream-a-Dream Foundation: ‘dine for a good cause’ campaign

by SOFII

Dream a Dream is one of a small but growing band of entrepreneurial Indian NGOs that are building a vibrant and progressive nonprofit sector in India. The idea behind this campaign is simple but stunningly effective, creating a win/win situation for both commercial partner and cause.

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UNHCR’s goodwill ambassador

by SOFII

Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.

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