21 and ½ tips for writing better fundraising materials

by Lisa Sargent

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

A creative brief for fundraisers: why it matters, and how it can help you raise more money

by Lisa Sargent

This creative brief comes courtesy of Lisa Sargent, principal at Sargent Communications, LLC in the USA.

A top-secret source of fundraising ideas: swipe files revealed

by Lisa Sargent

I want you to steal the idea behind this article. Adapt it, then claim it as your own.

Will you do it?

Copywriting and design strategies for better donor newsletters: a before and after success story

by Lisa Sargent

Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.

How to write a better thank-you letter (and why it matters)

by Lisa Sargent

‘Dear Friend,’ the thank-you letter began... and it broke my heart. Don’t they know my name? I wondered. (It was on the cheque I sent them, after all.)

How to write for your most generous eyes and hands

by Lisa Sargent

Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 

In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.

In-memoriam donation thank-you letter samples

by Lisa Sargent

These letters are part of Lisa Sargent’s thank-you letter clinic: How to write lively memorial donation thank-you letters.

Sample thank-you letters for you to swipe

by Lisa Sargent

Next to your fundraising appeals, your thank-you letter is the most important communication that a donor receives. So shouldn’t it sparkle with sincerity?

SOFII announces the return of the thank-you letter clinic

by Lisa Sargent

New thank-you letter clinic to champion a renaissance in charity thank-you letters, starting with Lee Saunders – and YOU.

It all started when veteran fundraiser and SOFII user Lee Saunders kindly sent SOFII a packet of charity thank-you letters he’d written for charities in Western Australia.

The (almost) complete reading list for fundraisers

by Lisa Sargent

If you're starting out in fundraising and are wondering where to get the knowledge you need, this list of inspirational books is for you.

To ask or not to ask, that is the question when saying thank you to a donor

by Lisa Sargent & Sean Triner

Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.

Why your charity (still) needs better thank-you letters

by Lisa Sargent

So you’ve heard that, thanks to Lee Saunders, SOFII will champion the renaissance of the charity thank-you letter. Renaissance, you say? A lofty word, that, for the humble thank-you letter. 

But if you aim to raise money for good causes, the thank-you letter is still among your mightiest tools.