Sam­ple thank-you let­ters for you to swipe

Next to your fundrais­ing appeals, your thank-you let­ter is the most impor­tant com­mu­ni­ca­tion that a donor receives. So shouldn’t it sparkle with sincerity?

Written by
Lisa Sargent
Added
June 26, 2011

Profit from Lisa’s thank-you letter clinic

See Lisa’s original Thank-you letter clinic here. Now, specially for SOFII, the talented Lisa has prepared an annotated, instructive series of ‘before’ and ‘after’ thank-you letters from around the world. Click here to review the first seven of these, from five countries – Ireland, UK, USA, Canada and Australia. With thanks to all SOFII users who sent in their thank-you letters for Lisa’s clinic.

Here are eight examples to help inspire you as you write your next one.

Example 1, from the Ontario Science Centre, Toronto, Canada.

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Example 2, from Menzies Research Institute, Tasmania, Australia.

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Example 3, from the ALS Society of Canada, a medical research and welfare charity.

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Example 4, from the Cancer Council of New South Wales, Australia.

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Example 5, from Dunwoody College of Technology, Minneapolis, USA.

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Example 6, from a UK-based conservation trust.

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Example 7, from a children’s care and welfare charity in Ireland.

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About the author: Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Lisa has regularly contributed to SOFII, including the wonderful thank you letter clinic, which you can read here.

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