Appendix 1: research sources

• Brainfluence by Roger Dooley
• Dogs Trust – Sponsor a Dog (http://sofii.org/case-study/dogs-trust-sponsor-a-dog)
• https://www.nomensa.com/blog/2012/why-thanking-donors-online-is-powerful
• http://www.institute-of-fundraising.org.uk/library/dont-forget-to/
• http://www.queerideas.co.uk/my_weblog/2010/10/why-all-charities-should-thank-donors.html
• http://sofii.org/article/the-emotional-brain
• http://101fundraising.org/2012/11/cry-me-a-river-why-and-how-emotions-can-save-fundraising-and-the-non-profit-world/
• https://www.plymouth.ac.uk/uploads/production/document/path/7/7407/Rogare_Fundraising_Ethics_White_Paper_v1.1.pdf
• http://sofii.org/article/to-ask-or-not-to-ask-that-is-the-question-when-saying-thank-you-to-a-donor)

Appendix 2: methodology

This paper has been produced for the Commission by James Allport of One Blue. James has created successful mass market fundraising programs for the RSPCA, Oxfam International, Battersea Dogs & Cats Home and many more. James has experience of creating successful donor care programs and managed many mutely-million-pound recruitment programs. 

The guidance in this document is drawn from James’ professional experience with charities and experiencing and developing best practice programs. Market research and case studies are from professional experience, research done by members of the Commission for the Donor Experience and from being a donor. Additional contributions from conversations with friends, family and professional colleagues listed below along

Participants and contributors:

James Allport – Oxfam International and One Blue

Mike Colling – MC&C

Paul Vanags – Oxfam

Mark Cook – 11 London

David Sumnall – Middlechild Productions

Dan Beacon – Brain Cancer Trust