Age UK
Age UK: Cadbury ‘Donate Your Words’ corporate partnership
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by Rebecca Broad
It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
Read moreBecoming the bee, with Jean Bishop
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by Alfie Waldron
Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
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