I Wish I’d Thought of That (IWITOT) • 2025
Yes, it is that time again! We’re back with our thirteenth year of IWITOT. It is the fast, fun, fascinating conference all about fundraising and we are proud to return with another super line up of hosts, speakers, mentors and sponsors.
This year IWITOT is on Wednesday 26th Nov 2025 from 2pm to 5pm (UK time, GMT), and will be followed by a networking reception until 6pm (for our in-person guests).
As always this event is fully hybrid. You can join us at The St Bride Foundation, EC4Y 8EQ OR be part of all the fun by taking part via our online livestream. No matter where in the world you fundraise, you can join your peers for an afternoon of fundraising inspiration and celebration.
In-person tickets for IWITOT sell out every year, so if you want to join us in London, please don’t delay.
Secure your in-person or online place at IWITOT 2025 now.
You don’t want to miss out on what is sure to be the best IWITOT yet!
Get to know your sponsors below.
And click here for a full list of speakers, mentors and hosts:
Social Sync - Headline sponsor
Social Sync is a game changer for your mass fundraising – third party, virtual and supporter-led.
Raise 2.5x more with multi-platform fundraising and use live data for outstanding supporter journeys across channels. Learn more here.
Social Sync returns as a headline sponsor for IWITOT 2025.
Open Creates - Founding sponsor
Open is a response agency that brings people together to change the world.
We offer charities award-winning creative, strategic, and insights-driven services that make doing the right thing exciting, rewarding, easy, contagious and habit-forming.
We get the right thing in front of the right people at the right time. Learn more here.
Open and SOFII dreamt up IWITOT together in 2012.
About Loyalty - Community sponsor
About Loyalty is a supporter experience agency guided by one core belief: an excellent experience shouldn’t be complicated, difficult to achieve or impossible to measure. Equipped with years of research and expertise, we have the tools to help organisations improve their supporter experience, boost retention and grow their long-term income.
Hynt - Event partner
Hynt is a digital fundraising agency. We help charities and purpose-led brands win new supporters and raise more money. With decades of experience across the UK, Europe and Australia, we offer expert support tailored to you - crafting killer strategies, running high impact campaigns, turning strangers into supporters and driving up donations.
SOFII
The Showcase of Fundraising Innovation and Inspiration (SOFII) website and I Wish I’d Thought of That events are both brought to you by small UK registered charity, The SOFII Foundation.
SOFII is a gift to you and to charitable fundraisers everywhere – an easily accessible free archive of fundraising creativity and innovation from around the world.
We work to safeguard fundraising history and consistently add new content every year. Explore SOFII here.
SOFII has been bringing you IWITOT events since 2012.
Fundraising Everywhere - Event partner
Fundraising Everywhere is an online community for professional development, support, and networking that helps fundraisers and future charity leaders thrive. Since 2019, we’ve delivered inclusive, affordable training and peer learning - especially for those excluded from traditional spaces - so fundraisers can grow their confidence, develop skills, and build strong, supportive networks.
Altair - Overall speaker sponsor
Altair provides high-quality, creative solutions to the dynamic challenges facing socially-focused organisations today. Our Community Impact, Strategy and Fundraising team support charity, sport, education, and housing organisations to unlock income and future-proof for the long-term. We work with our clients to shape strategies, secure funding and deliver lasting impact.
Fundraiser Sarah - Speaker sponsor
Sarah Goddard (she/her) is a values-driven consultant, working across community, events and individual giving and brings these areas together as ‘Public Fundraising’.
Specialising in Storytelling, Stewardship, and Strategy, Sarah supports, coaches and trains fundraisers to build authentic relationships that inspire supporters to give and fundraise in the ways they choose, to make a difference.
Sarah is passionate about the power individuals and communities have in helping charities achieve change.
Charity People - Speaker sponsor
For 35 years, organisations across the UK have trusted Charity People to help them build skilled teams that reflect their passions and beliefs 一 because recruitment is about far more than matching skills. Great recruitment builds teams that fulfil their goals and make meaningful impact.
Jane Curtis - Speaker sponsor
Jane Curtis helps new Freelancers get out of the employer mindset which is keeping them stuck and into abundant business ownership. She does this through her Charity Freelance Course, 1:1 Accelerator Programme and via joyful and transformational In-Person Events.
The Charity Spark - Speaker sponsor
The Charity Spark empowers the charity sector do more good daily through supporting clients to undertake excellent fundraising, deliver transformative impact measurement and evaluation, and build sustainable strategy. We enable our clients to support more of their community and create positive change in our society.
Fair Collective - Speaker sponsor
Fair Collective is the go-to matchmaker for values-driven organisations and brilliant freelance talent.
We connect charities and social good organisations with experienced, friendly freelancers and consultants - all at fair, sliding-scale rates. With 50% of profits donated to tiny charities and grassroots movements, working with us doesn’t just get the job done - it does good, too. Let's find your organisations next favourite freelancer - https://www.faircollective.co.uk
goDonate - Speaker sponsor
goDonate helps fundraisers grow income through seamless, frictionless online giving. Our platform powers donation journeys on your website—tailored for campaigns, built for donors, driven by data. From one-off and regular gifts to in-memory giving, we turn supporter intent into impact. Trusted by leading UK charities. Your donate button can do more.
Fundraising & Philanthropy - Speaker sponsor
F&P is a knowledge hub for nonprofit professionals working in fundraising, marketing and communications. Across a variety of formats, we deliver the information you need to help you raise more money and awareness for your cause. Visit www.fpmagazine.com.au
