Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad

by Gina Hollands

Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.

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