Blue Cross: Tap Dogs

by SOFII

Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

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Blue Cross: a brand refresh

by SOFII

This charity’s brand refresh is different from many others because it puts supporters and their deep love and concern for pets first. It’s designed to meet fundraising objectives as well as brand awareness.

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