Imperial War Museum
Imperial War Museum: Indra Sinha’s Eric Heaton ad, from 1985
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Press_Advertising/10579-Indra-ImperialMuseum-pic1.jpeg?w=640&auto=compress%2Cformat&fit=crop&dm=1411449687&s=5ab294f2f5ac6955a9cbf2a474eba584)
by Carolina Herrera
This is a classic press ad from advertising legend Indra Sinha that helped mend a leaky roof. It’ll have you in tears too, as it shows you how to tell a good story.
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