Shine
Shine: virtual balloon races
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Web_based/37758-shine-virtual-balloon-race-hero.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1533547068&s=dbd9ee41aaedf902a16c3abecd2b04ab)
by John Grain
What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
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