The Salvation Army
The Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
Read moreThe Salvation Army: Christopher’s letter
by SOFII
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
Read moreThe Salvation Army: UK Christmas appeal
by SOFII
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
Read moreThe Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
by SOFII
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
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