The Swedish Childhood Cancer Foundation
A 'hair-raising' message from the Swedish Childhood Cancer Foundation
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Brilliant-use-of-video/27404-a-hair-raising-message-swedish-childhood-cancer-foundation-hero.jpeg?w=640&auto=compress%2Cformat&fit=crop&dm=1461565572&s=67603eb55e859b4821c2b5c09a305209)
by SOFII
Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
Read more