UNICEF
UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership
by Joe Burnett
Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
Read moreUNICEF Christmas adverts
by Joe Burnett
These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.
Read moreThe UNICEF partnership with the 2014 Glasgow Commonwealth Games
by Joe Jenkins
UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.
Read more“Change for Good®” : la campagna promossa da UNICEF
by SOFII
Da oltre 15 anni UNICEF raccoglie milioni, e milioni di fondi per i bambini più svantaggiati del pianeta. Come? Con un’idea semplice ma efficace: raccogliere le monete straniere che i viaggiatori non desiderano conservare.
Read moreUNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read moreUNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF
by Tiziana Fattori
Questa è una vera icona del fundraising. La prima cartolina di Natale in assoluto, il disegno che ha lanciato migliaia di disegni. Questa cartolina è datata il lontano 1946 e la storia sulle sue origine è abbastanza affascinante.
Read moreUNICEF: la postal que lanzó la captación de fondos en UNICEF
by Alhelí Quintanilla
Esto es un verdadero icono de la captación de fondos. La primerísima postal de Navidad de Unicef, el dibujo que inauguró centenares de dibujos. Esta postal data de 1946 y la historia que hay detrás de su origen es encantadora. Apuesto algo a que la gente que estaba tan emocionada por el dibujo de la joven Jitka hace 60 años no tenía ni idea de que conduciría al multimillonario negocio internacional en que se han convertido las postales de UNICEF.
Read moreUNICEF: la carte qui a lancée la récolte de fonds de l’UNICEF
by Laura Parrota
Cette campagne est réellement une icone. La toute première carte de Noël de l’UNICEF, le design qui a lancé des milliers d’autres designs.
Read moreUNICEF and Futbol Club Barcelona: a global partnership for children
by SOFII
UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.
Read moreUNICEF: trick or treat
by SOFII
A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
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