Wood Green Animal Shelter
Wood Green Animal Shelters: urgent £3 food appeal
![The picture of Honey used on the outer of the mail pack and one of the press advert variations speaks volumes to any animal lover.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/3_appeal_outer_WG.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1401875317&s=3675bfc8185ad8943c0e70d9571a5660)
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreWood Green Animal Shelters: hungry mouths SMS Christmas campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/Telephone/Wood_Green_mainpic_resized.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403190678&s=ef4c4fa08b5146d2f78166ed7fc6c8d5)
by SOFII
The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.
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