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3 pages tagged with Individuals:
- Amnesty International: The pen pack Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. The pack was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators.Trigger warning: This case study includes images that some readers may find upsetting.
- Australian Conservation Foundation: End of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Kids Help Phone: ‘Buy a kid some time’ This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
