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41 pages tagged with Individuals:
- ActionAid: the welcome to child sponsorship package ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
- ActionAid: transparency and readability This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
- Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- Amnesty International Australia: David Hicks press insert 2007
- Amnesty International: the pen pack Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. This was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators. SOFII has just restructured its massive direct mail, door drops and household deliveries showcase – the world’s biggest and best direct mail swipe file. Check it out here.
- Amnesty International: throw-away insert campaign Amnesty International’s fundraising is rarely other than enterprising, inspirational and effective and this insert doesn’t fail to live up to expectations. Here, Amnesty International used people’s contrary instincts about the medium to their benefit by creating an insert with a warning not to open it.
- Arrels Fundació: cardboard hearts for the homeless Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
- Arthritis Care: ‘people like us’ campaign This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.
- Audubon Society of Rhode Island: special recognition of long-time donors The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
- Australian Conservation Foundation: end of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Book Aid International: the Reverse Book Club This medium level structured monthly giving scheme is a good example of a fundraising product that has been specifically designed to fit the needs of donors to a very particular and specific cause.
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- Botton Village ‘Frances’ pack Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
- CDE project 11: part 2 - case study Joe Jenkins, director of supporter impact and income at The Children’s Society explains their new integrate strategy to engage with new cohorts of supporters.
- CDE project 11: part 2 - guidance on integration Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.
- CDE project 11: part 3 - a data-driven strategy for direct communications By getting the data basics right, it will mean a charity can communicate with its supporters in a way they feel respected and it engenders a positive supporter experience.
- CDE project 11: part 3 - it’s all about the ‘How’ How to develop a data-driven strategy that will deliver?
- Crisis at Christmas The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!
- Dr Barnardo’s Homes: four fundraising greats from the distant past Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.
- Durham Cathedral in LEGO: innovative buy-a-brick fundraising An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
- FREE: ten years of fundraising experience! Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.
- Is Asian charity different from Western charity? Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.
- Is the F2F golden goose now a dead duck? If you were one of the unlucky few that missed the recent webinar ‘How to reduce F2F donor attrition in the first 90 days’ co-hosted by SOFII, The Agitator and DonorVoice – don’t despair, you can still listen to the full webinar. It’s 90 minutes of your schedule that could help keep the F2F golden goose from being a dead duck!
- Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising These short, dramatic, upbeat videos, combined with a matched funding opportunity, led to a fantastic fundraising proposition for charity Islamic Relief.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- Kiva: person-to-person micro-lending The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
- Longstowe Church, Cambridgeshire, UK: restoration appeal ‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.
- Los Angeles County Museum of Art: capital campaign How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
- Make–A–Wish Foundation: high value direct mail appeal The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.
- Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
- Mencap: Christmas appeal This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
- Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
- Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
- The donor pyramid is dead… Long live the donor pyramid! Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
- The Lost Dogs’ Home, Melbourne: direct mail acquisition The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
- The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
- The Royal Hospital for Sick Children: Jack Draws Anything Six-year-old Jack wanted to raise £100 for The Royal Hospital for Sick Children to say thank you to them for looking after his brother. His brilliant idea – which he thought of entirely by himself – did what all fundraisers want to do. He touched the hearts of everyone who saw it.
- There must surely be a better way to make the most of people’s generosity during tragic times? It's wonderful how the public responds to horrors such as the terror attack at the Manchester Arena in the UK with generous donations to help the victims. But is there a better way?
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
- Whitney Museum of American Art: Curate Your Own Membership A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
