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21 pages tagged with Supporters:
- CDE project 11d community section 1 The approach & Value of the Community Fundraising Sector.
- CDE project 11d community section 2 Putting the principles and actions into practice - Volunteering - Methodology
- CDE project 11d summary: community Community fundraising is sometimes referred to as regional, local or volunteer fundraising, and encompasses a broad spectrum of fundraising work that takes place either on or offline in the community.
- CDE project 18 appendix 1: sources Sources that informed and influenced this project.
- CDE project 18 appendix 2: Sticky Marketing & Digital Selling In November 2016, Rory White, founder of Flow Caritas, hosted an event with Grant Leboff, author of ‘Sticky Marketing’ and ‘Digital Selling’. A group of Directors of Fundraising were invited to hear his views on marketing, and how it applies to fundraising. Here is an edited transcript of his key address to the group, reproduced with permission from Grant and Rory.
- CDE project 18 section 2: the approach to compiling case examples Content outline.
- CDE project 18 section 3: action 1 - understand the paradigm shift Putting the principles & actions into practice.
- CDE project 18 section 3.1: action 2 - adopt the right mindset Adopting the right mindset is probably the most important action of all. It is what you need in place at the outset and it influences the actions that follow. In time, it will be part of the overall culture within the organisation.
- CDE project 18 section 3.3: action 4 - tell your mission story All fundraisers are aware they need to tell stories well so they can convey quickly in a way that engages people. Now it is even more important to spend time to understand how to tell powerful stories
- CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about An ideal opportunity to inspire supporters to spread your story is simply when people give or choose to fundraise for you. It is when they have taken the emotional decision to support you.
- CDE project 18 section 3.6: action 7 - be ready to react As your story begins to spread by your supporters, you should get an increase in inbound enquiries or offers of support that are not a result of a direct response communication, i.e. they are a result of people hearing your story from others they know and trust.
- CDE project 18 section 4: characteristics of applying these principles Check here to see the characteristics you would expect to see of a charity applying this approach.
- CDE project 23: part 5 - project 18 - 22 18. Supporters as advocates 19. Evidence of impact and effectiveness 20. Fundraising investment 21. Working with suppliers 22. Media relations and the public face of charities
- CDE project 5 section 1: the approach We have to become better at telling the donors a story over the course of the supporter journey, and not just throwing random bits of information at them.
- CDE project 5 section 2: putting the principles and actions into practice We have been able to pull out some principles from responses to our survey of the charities that have shared information with us regarding their supporter journeys.
- CDE project 5 section 3: case study on Ontario Nature As fundraisers, we must remember that our biggest champions and advocates are our staff and volunteers, and we need to have as many voices as possible sharing their knowledge and passion with other people.
- CDE project 5 section 3: case study on Practial Action Introducing a non-ask piece in the welcome journey for cash supporters.
- CDE project 5 section 3: case study on Volunteer Service Organisation Volunteer View is VSO’s main programme for recruiting regular givers.
- CDE project 5 section 4: King's College London and King's Health Partners supporter journey The aim of the King's College London and King's Health Partners' supporter journey project was to look at how the F&SD department could become more ‘supporter-centric’ in order to maximise consideration and conversion as cost effectively as possible.
- CDE project 5 section 5: from donor journeys to supporter journeys Ellen Janssens of Dutch Heart Foundation believes in 5 years we will have integrated teams, responsible for specific combinations of non-profit activities and donor segments, instead of separate departments separated by their specific tasks.
- CDE project 5 section 6: appendices Appendix 1: Research sources.
