CDE project 18 section 4: characteristics of applying these principles
- Written by
- The Commission on the Donor Experience
- Added
- April 12, 2017
Characteristics you would expect to see of a charity applying this approach would be evidence of:
- A mindset of inspiring people to tell your story
- A unifying story (your mission) the entire organisation tells, including trustees, staff and volunteers
- Activities that provide opportunities for high engagement to help tell your story—even if they deliver a low direct ROI
- Examples of supporters, both individuals and organisations, spreading the mission story for you
- New leads and inbound opportunities as a result of building your reputation from supporters advocating on your behalf.
- An excellent donor experience, from the moment of giving through to stewardship that donors share
- A highly responsive ‘customer service’
- Measures that are not just based on ROI of a particular area and that encourage supporter engagement
- A rise in funds and resources that help deliver on the mission as a direct result of supporters acting as advocates
The most important aspect is the mindset you adopt.
What you need to do to achieve this:
✓✓ Understand the paradigm shift
✓ Have a clear mission or ambition (your WHY)
✓ Engage relevant audiences with your story
✓ Use engaging, compelling stories consistently linked to your WHY
✓ Encourage and equip supporters to tell your story (individuals and organisations)
✓ Provide a great donor experience
✓ Be ready to react when someone engages you
✓ Use new measures
Click on the image below to view project 18 in full - PDF format.
