CDE project 18 section 3.1: action 2 — adopt the right mindset
- Written by
- The Commission on the Donor Experience
- April 26, 2017
Adopting the right mindset is probably the most important action of all. It is what you need in place at the outset and it influences the actions that follow. In time, it will be part of the overall culture within the organisation.
Fundraising now needs to move away from the mindset of 'How to get money out of people' and change to 'How to inspire people to spread our story'—see the examples below. This change leads you to answer questions, such as ‘How do we inspire or motivate people in the first place?’ and ‘What story do we tell and get others to spread?’.
To adopt the right mindset, and have the courage to apply it, it is important to understand the paradigm shift that has taken place, i.e. why fundraising needs to change (see Action 1).
All of the charities in the following case examples had a mindset in place and, in some cases, this manifested itself as an internal mantra for their approach to fundraising.
Questions to ask: Does your charity have a mantra when it comes to how you view supporters? If not, what could yours be?