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28 pages tagged with Video:
- ‘No sale’ video from Oxfam I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.
- A 'hair-raising' message from the Swedish Childhood Cancer Foundation Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
- Act for Peace's refugee social experiment A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- Barnardo’s: ‘Be More Gladys’ legacy television ad UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
- Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
- Born Free Foundation: Life in lockdown video campaign Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
- Breakthrough: the ‘is this justice’ campaign This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
- Campaigning fundraisers can change the world What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
- Facing the World: excellent use of video This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
- Give Them Refuge Christmas Campaign Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
- Help the Oma Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.
- Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising These short, dramatic, upbeat videos, combined with a matched funding opportunity, led to a fantastic fundraising proposition for charity Islamic Relief.
- Islamic Relief: ‘Saving lives isn't easy’ video A funny, intelligent video (featuring star in the making Yusuf) demonstrates the complexity of international aid and why organisations such as Islamic Relief are so important in the global fight against poverty.
- IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’ For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.
- Lar da Menina: ‘Blessed Beetle’ raffle Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
- Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
- Oxfam UK: the £2.00 a month proposition to new donors Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
- Oxfam: ‘Stay in the Fight’ legacy campaign This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
- Prostate Cancer Research Fund: fundraising from beyond the grave How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
- SOFII: the BIG questions How do we make donors feel really special? And how do they want to see us?
- SOS Children's Villages Norway: would you give your jacket to Johannes? Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
- The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
- The Legacy Showcase – where fundraisers share inspiring campaigns SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
- THE PLAN: the launch of child sponsorship, Spain 1937 This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
- The Saltways becomes SOFII’s newest partner We are proud to welcome The Saltways, a creative agency specialising in charity film and animations, to the SOFII community.
- Who Gives a Crap: the ‘sit down’ Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
- WWF Norway: the ‘Name’ campaign Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
