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10 pages tagged with Video:
- ‘No sale’ video from Oxfam I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.
- Barnardo’s: ‘Be More Gladys’ legacy television ad UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
- Born Free Foundation: Life in lockdown video campaign Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
- Campaigning fundraisers can change the world What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
- Lar da Menina: ‘Blessed Beetle’ raffle Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
- Oxfam: ‘Stay in the Fight’ legacy campaign This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
- The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
- The Legacy Showcase – where fundraisers share inspiring campaigns SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
- The Saltways becomes SOFII’s newest partner We are proud to welcome The Saltways, a creative agency specialising in charity film and animations, to the SOFII community.
- WWF Norway: the ‘Name’ campaign Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
