The main areas of fundraising

Greenpeace: face-to-face fundraising reinvented during the pandemic

by Shabby Amini

With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition. 

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Who’s the chugger?

by Anne Marshall

In this fictional story, Anne Marshall shares a ‘day in the life’ of a face-to-face fundraiser who braves the hideous cold and tries to make a difference, against all odds.

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Five features of an ideal corporate prospect

by Remarkable Partnerships

SOFII partner Remarkable Partnerships is back with more easily digestible tips to help you secure your next corporate partnership. This time, the team shares how you can identify a great prospect and tailor your approach, giving you the best chance at success.

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WWF Norway: the ‘Name’ campaign

by Ina Toften

Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.

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A case for crowdfunding

by Stephanie Thomas

Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.

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Going viral: creative social media campaigns to inspire museums

by Devon Rose Turner

Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.

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Who Gives a Crap: supporter experience and email journey

by Lianne Howard-Dace

At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.

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Harry Perkins Institute: Habit tracker regular giving acquisition

by Paige Gibbs

Discover how the Harry Perkins Institute revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 

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Saigon Children’s Charity: hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus to create an innovative hybrid fundraising event.

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What can counselling teach corporate fundraising?

by Briony Markham

Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.

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Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

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Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest


Thanks to the kindness and generosity of Chip Grizzard and his team at Grizzard Global Consulting and Idearaising, the first £7,500 Ken raised will now be doubled! Could you help Ken reach his new goal and raise even more for SOFII?

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