Oxfam: ‘Stay in the Fight’ legacy campaign

by Sinem Bilen-Onabanjo

This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative. 

Six essential steps to improving your supporter experience

by Natasha Evans

Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.

The key to a successful corporate partnership – finding the ‘sweet spot’

by Keith Kibirango

What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.  

SolarAid: Lighting the way

by Richard Turner

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report

by SOFII

Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report. 

Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal

by Huong Thu Nguyen

Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.

Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection

by Faye Anderson

UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.  

UNFPA: ‘No matter what’ digital acquisition campaign

by Melanie Trabi

In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.

Rotary Club of Alice Springs: Henley on Todd Dry Regatta

by Ben Eden-Davies

Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.

Dogs Trust: Building an engaging supporter experience at ‘Dogs Trust Village’

by Amy Bingham

Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds.

Barnardo’s: ‘Be More Gladys’ legacy television ad

by Gina Hollands

UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.

Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon

by Rickesh Lakhani

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!