The main areas of fundraising
The Brain Tumour Charity: ‘Waiting is the hardest part’ appeal
by Carolina Herrera
Discover what happened when a fundraisers and creatives developed a brand new fundraising proposition and rolled out a whole host of donor communications. They created an emotive and effective appeal that surpassed all of those that had been run previously.
Read moreA softer year for giving – but four donor groups show us where there’s growth potential
by Anjali Bewtra
Every year, Blue State releases their Giving Behaviours Tracker. In this article, Anjali Bewtra explains that the latest findings show the UK public is still profoundly generous, but increasingly selective about their donations.
Read moreHow to fix the donation page your supporter can’t use
by Col Grist
Accessibility affects supporter experience, particularly when it comes to giving. In this article, you’ll discover some top tips for how fundraisers can spot accessibility problems and fix them too.
Read moreKindness is contagious – The simple fundraising strategy of a small charity
by Rebekah Jerram
Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy.
Read moreFrom the Myth Smashers: We can’t ask new patients to donate, or can we?
by Saarah Abdeen
Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.
Read moreMatched funding challenge boosts Ken Burnett’s latest 500-mile quest
by SOFII
Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?
Read moreAge Action: ‘There is no fireside like your own’ direct mail
by Catherine Clarke
Finding new donors and reactivating lapsed supporters is a huge challenge for any charity. But this direct mail appeal from Age Action in Ireland combines a long letter with hardworking lift pieces and a super matched giving offer to create something special.
Read moreCan fundraisers tell the difference between AI and human-written thank you letters?
by Craig Linton
Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters.
Read moreGigging for a good cause – War Child’s BRITs Week fundraising
by Oscar Lester
Oscar Lester looks at charity concerts and celebrates one of the best – War Child’s annual collaboration with the BRIT Awards. He explains how BRITs Week leverages the timeless appeal of live music, and generates thousands of pounds every year for children impacted by war and conflict
Read moreWhy should you structure legacy fundraising content around pledger stories?
by Emma Bracegirdle
When it comes to legacy fundraising, the research is clear. Effective legacy content should be structured around the stories of your living pledgers.
Read moreWeRateDogs & 15/10 Foundation: Online fundraising campaign
by Kate McGranaghan Chow
Not all fundraising campaigns start as fundraising campaigns. WeRateDogs is a super example of this. In a fun and informative case study, Kate McGranaghan Chow highlights why fundraisers must capitalise on opportunities but still focus on the need, the impact and the mission of our organisations.
Read moreKey fundraising insights for 2026
by Anjali Bewtra
Blue State are back with their Giving Behaviours Tracker. This time they asked 2,010 people in the UK about their giving habits – including what motivates them to give and what holds them back. Click to read an overview, then download the full report to explore the data further.
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