The main areas of fundraising

Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

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Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest

by SOFII

Thanks to the kindness and generosity of Chip Grizzard and his team at Grizzard Global Consulting and Idearaising, the first £7,500 Ken raised will now be doubled! Could you help Ken reach his new goal and raise even more for SOFII?

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Challenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk

by SOFII

Thinking about taking on a big challenge for a cause you love? You could jump out of a plane, you could run a marathon, you could walk 500-miles… but how do convince your friends, family and colleagues to sponsor you? And how do you thank them when they do? Read on to find out.

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The Salvation Army: Why is it so hard to see black and blue?

by Rebecca Wilson

Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.

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So you want more major gifts this year? Here’s the secret!

by Claire Axelrad

Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.

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Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal

by Clay Buck

IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how. 

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Shelter: Give People Change legacy proposition and campaign

by Joe Nicholson

In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.

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Planned Parenthood: Donate in Pence’s name

by Joe Burnett

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

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Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

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Jewish Foundation of Manitoba: The Book of Life

by Kimberley MacKenzie

It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba nailed it! In the winning presentation from IWITOT: The Americas, Kimberley MacKenzie explains that instead of talking about death, the charity talks about life – through the stories of their donors.

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The F2F Hub – collaborative working keeps fundraisers on track through coronavirus

by Rachael Moore

Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.

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Pivoting and pirouetting: how face-to-face got the moves during coronavirus

by Daryl Upsall

Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.

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