The main areas of fundraising
Can fundraisers tell the difference between AI and human-written thank you letters?
by Craig Linton
Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters.
Read moreGigging for a good cause – War Child’s BRITs Week fundraising
by Oscar Lester
Oscar Lester looks at charity concerts and celebrates one of the best – War Child’s annual collaboration with the BRIT Awards. He explains how BRITs Week leverages the timeless appeal of live music, and generates thousands of pounds every year for children impacted by war and conflict
Read moreWhy should you structure legacy fundraising content around pledger stories?
by Emma Bracegirdle
When it comes to legacy fundraising, the research is clear. Effective legacy content should be structured around the stories of your living pledgers.
Read moreWeRateDogs & 15/10 Foundation: Online fundraising campaign
by Kate McGranaghan Chow
Not all fundraising campaigns start as fundraising campaigns. WeRateDogs is a super example of this. In a fun and informative case study, Kate McGranaghan Chow highlights why fundraisers must capitalise on opportunities but still focus on the need, the impact and the mission of our organisations.
Read moreKey fundraising insights for 2026
by Anjali Bewtra
Blue State are back with their Giving Behaviours Tracker. This time they asked 2,010 people in the UK about their giving habits – including what motivates them to give and what holds them back. Click to read an overview, then download the full report to explore the data further.
Read moreNew report explores in memory giving in multicultural Britain
by Anna Turner
Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith.
Read moreThe UK data bill is a gamechanger for charities
by Hannah Johnson
The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.
Read moreExplore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report
by SOFII
Fundraising is changing in the era of artificial intelligence (AI). Over 550 fundraisers shared their fundraising experiences to help generate this useful benchmarking report. Keep reading to find out more and download the complete findings.
Read moreCan we talk about community fundraising?
by Kevin Delaney
SOFII trustee and Irish fundraiser, Kevin Delaney, takes a closer look at the challenges facing community fundraising – before offering you some tips for how to unlock the potential of this income stream.
Read moreCharity Right: ‘AI vs real people’ image test
by Jamal Abbas
There are a lot of potential uses for artificial intelligence (AI) in fundraising. Jamal Abbas shares how one charity set out to discover what worked better in an online fundraising campaign, AI generated images or those taken by a team of skilled photographers.
Read moreYouth PWR: Face-to-face funds youth empowerment initiatives
by Dee Onigbanjo
For a young, emerging charity, trying out a new form of fundraising can be a daunting prospect. But we hope this face-to-face (F2F) fundraising success story will motivate others to be brave and bold.
Read moreDirect mail clinics – Introduction and contents
by Joanna Culling
Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons (and extra special episodes) offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
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