The main areas of fundraising
Kindness is contagious – The simple fundraising strategy of a small charity
by Rebekah Jerram
Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy.
Read moreFrom the Myth Smashers: We can’t ask new patients to donate, or can we?
by Saarah Abdeen
Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.
Read moreMatched funding challenge boosts Ken Burnett’s latest 500-mile quest
by SOFII
Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?
Read moreAge Action: ‘There is no fireside like your own’ direct mail
by Catherine Clarke
Finding new donors and reactivating lapsed supporters is a huge challenge for any charity. But this direct mail appeal from Age Action in Ireland combines a long letter with hardworking lift pieces and a super matched giving offer to create something special.
Read moreCan fundraisers tell the difference between AI and human-written thank you letters?
by Craig Linton
Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters.
Read moreGigging for a good cause – War Child’s BRITs Week fundraising
by Oscar Lester
Oscar Lester looks at charity concerts and celebrates one of the best – War Child’s annual collaboration with the BRIT Awards. He explains how BRITs Week leverages the timeless appeal of live music, and generates thousands of pounds every year for children impacted by war and conflict
Read moreWhy should you structure legacy fundraising content around pledger stories?
by Emma Bracegirdle
When it comes to legacy fundraising, the research is clear. Effective legacy content should be structured around the stories of your living pledgers.
Read moreWeRateDogs & 15/10 Foundation: Online fundraising campaign
by Kate McGranaghan Chow
Not all fundraising campaigns start as fundraising campaigns. WeRateDogs is a super example of this. In a fun and informative case study, Kate McGranaghan Chow highlights why fundraisers must capitalise on opportunities but still focus on the need, the impact and the mission of our organisations.
Read moreKey fundraising insights for 2026
by Anjali Bewtra
Blue State are back with their Giving Behaviours Tracker. This time they asked 2,010 people in the UK about their giving habits – including what motivates them to give and what holds them back. Click to read an overview, then download the full report to explore the data further.
Read moreNew report explores in memory giving in multicultural Britain
by Anna Turner
Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith.
Read moreThe UK data bill is a gamechanger for charities
by Hannah Johnson
The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.
Read moreExplore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report
by SOFII
Fundraising is changing in the era of artificial intelligence (AI). Over 550 fundraisers shared their fundraising experiences to help generate this useful benchmarking report. Keep reading to find out more and download the complete findings.
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