The main areas of fundraising
Canal & River Trust: Flagship legacy campaign
by Jo Young
This exhibit showcases Canal & River Trust’s first ever large-scale gifts in Wills campaign, and it is a wonderful example of how to engage with potential legacy givers. But the campaign wasn’t just beautiful and emotive, it got great results too – doubling the number of legacy pledgers known to the charity.
Read moreLifetime giving to lasting impact – connecting major donors and legacy fundraising
by Dr Claire Routley
Claire Routley looks at the intersection of major donor and legacy fundraising. Claire explores the fact that, for many high-value supporters, giving during their lifetime and leaving a gift in their will are not separate fundraising decisions.
Read moreYou don’t have to choose between dignity and donations
by Hannah Moysey
Across the sector, organisations have been challenging stereotypes, questioning power dynamics and thinking more carefully about how to represent the people they help. This new report uses data to help you understand what donors think about the types of images used in fundraising, and what that means for performance.
Read moreYMCA England & Wales: Mid-value cash direct mail appeal
by Brendan Cox
In this appeal, Consider Creative turned the traditional charity appeal on its head. Instead of a standard donation ask, they treated the campaign like an investment opportunity. Tapping into modern crowdfunding language, the appeal invited donors to ‘kickstart’ 10,000 homes by using neglected, unused buildings.
Read moreFreedom from Torture: Legacy direct mail appeal
by Heather Weyman
Legacies are a source of essential income for charities. So, it’s wonderful to see a charity putting a huge amount of thought and effort into their legacy appeals. Freedom from Torture have been including the legacy conversation in more of their donor communications and this sincere, uncomplicated appeal secured great results.
Read moreThe Brain Tumour Charity: ‘Waiting is the hardest part’ appeal
by James Wright and Emma Howard
Discover what happened when a fundraisers and creatives developed a brand new fundraising proposition and rolled out a whole host of donor communications. They created an emotive and effective appeal that surpassed all of those that had been run previously.
Read moreA softer year for giving – but four donor groups show us where there’s growth potential
by Anjali Bewtra
Every year, Blue State releases their Giving Behaviours Tracker. In this article, Anjali Bewtra explains that the latest findings show the UK public is still profoundly generous, but increasingly selective about their donations.
Read moreHow to fix the donation page your supporter can’t use
by Col Grist
Accessibility affects supporter experience, particularly when it comes to giving. In this article, you’ll discover some top tips for how fundraisers can spot accessibility problems and fix them too.
Read moreKindness is contagious – The simple fundraising strategy of a small charity
by Rebekah Jerram
Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy.
Read moreFrom the Myth Smashers: We can’t ask new patients to donate, or can we?
by Saarah Abdeen
Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.
Read moreMatched funding challenge boosts Ken Burnett’s latest 500-mile quest
by SOFII-author
Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?
Read moreAge Action: ‘There is no fireside like your own’ direct mail
by Catherine Clarke
Finding new donors and reactivating lapsed supporters is a huge challenge for any charity. But this direct mail appeal from Age Action in Ireland combines a long letter with hardworking lift pieces and a super matched giving offer to create something special.
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