The main areas of fundraising

Direct mail clinics – Introduction and contents

by Joanna Culling

Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.

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Fundraising in India – Exploring why face-to-face continues to grow

by Ryan Valasapali and Dominic Will

As Gather Campaigns work to expand face-to-face (F2F) fundraising in India, Ryan Valasapali and Dominic Will explore the cultural similarities and differences that determine how F2F can grow in new, international markets.

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Direct mail clinic #2 – Envelopes

by Carolina Herrera

In this direct mail clinic, John Lepp asks you to (please!) turn your attention to envelopes. They are one of the most misunderstood and often ignored parts of a fundraising appeal, but your envelope is key to ensuring a donor opens your pack and engages with what you have to say.

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The Westminster Abbey Appeal

by Damian Chapman

Damian Chapman celebrates the Westminster Abbey Appeal of 1953. A massive £1 million was needed to repair the damage caused by German attacks during WWII, but the Abbey’s appeal started off slowly. Keep reading to find out how the fundraisers involved reached their target.     

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The IUCN and Lacoste: ‘Save Our Species’ partnership

by Manon Oliver

The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration. 

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Legacies through the lens of faith

by Naomi Collison

In an increasingly multicultural world, how we engage and inspire donors from different backgrounds and faiths is important. This article explores the unique traditions and beliefs that underlie faiths and looks at how religion frames philanthropy.

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Sumatran Orangutan Society: ‘The Long Call’ supporter update

by Rhia Docherty

This case study gives fundraisers like you a masterclass in merging a great supporter experience with a fantastic appeal sent via the post. It features a supporter update that not only brings conservation to life for the donor but inspires them to keep on giving too. 

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As younger donors step up to donate, are charities ready for them?

by Anjali Bewtra

Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well. 

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I wish I’d thought of the ‘Touch, Look, Check’ campaign

by Laura Webb

At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.

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Six tips for building stronger relationships with supporters across generations

by Aurora Virtanen

Your donors come from a range of different generations, and it can be a challenge to build strong relationships with all of them. Recently, the team at Blackbaud devised some handy tips that will help you connect with supporters from each age group and build solid relationships. 

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Camp Oochigeas: Mid-value direct mail appeal

by John Lepp

An effective direct mail appeal is a wonderful opportunity to have an emotional conversation with your donors – as well as a chance for you to raise vital funds for your cause. This  masterclass in direct mail has everything you need to craft your next engaging, target-busting direct mail pack. 

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Consejo Cívico hosts Giving Tuesday Thankathon in Mexico

by SOFII

In this article, Anita Gallagher and Yareli Sepúlveda Sáenz share how Consejo Cívico made a Giving Tuesday idea they heard about via SOFII work for them.

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