The main areas of fundraising
As younger donors step up to donate, are charities ready for them?
by Anjali Bewtra
Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well.
Read moreI wish I’d thought of the ‘Touch, Look, Check’ campaign
by Laura Webb
At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.
Read moreSix tips for building stronger relationships with supporters across generations
by Aurora Virtanen
Your donors come from a range of different generations, and it can be a challenge to build strong relationships with all of them. Recently, the team at Blackbaud devised some handy tips that will help you connect with supporters from each age group and build solid relationships.
Read moreCamp Oochigeas: Mid-value direct mail appeal
by John Lepp
An effective direct mail appeal is a wonderful opportunity to have an emotional conversation with your donors – as well as a chance for you to raise vital funds for your cause. This masterclass in direct mail has everything you need to craft your next engaging, target-busting direct mail pack.
Read moreConsejo Cívico hosts Giving Tuesday Thankathon in Mexico
by SOFII
In this article, Anita Gallagher and Yareli Sepúlveda Sáenz share how Consejo Cívico made a Giving Tuesday idea they heard about via SOFII work for them.
Read moreRoyal Ballet and Opera: Annual ‘Pointe Shoe Appeal’
by Lewis Hammond
This new addition to our arts and education showcase is a great example of ‘if it ain’t broke, don’t fix it’. The Royal Ballet and Opera have been sending a variation of this successful appeal for over 20 years – allowing many donors to give the gift of pointe shoes.
Read moreThe Wizard of Oz – key advice for legacy fundraisers
by Chris Millward
Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.
Read moreThe HandleBards: Finding the best ‘messenger’ for an online fundraising appeal
by Tom Dixon & Marina Jones
Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
Read moreOxfam: ‘Stay in the Fight’ legacy campaign
by Sinem Bilen-Onabanjo
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Read moreSix essential steps to improving your supporter experience
by Natasha Evans
Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
Read moreThe key to a successful corporate partnership – finding the ‘sweet spot’
by Keith Kibirango
What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
Read moreSolarAid: Lighting the way
by Richard Turner
Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
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