Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
Harry Perkins Institute: Habit tracker regular giving acquisition
by Paige Gibbs
The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.
Read moreIs this really the best fundraising proposition of all time? And is it good development?
by Lyndall Stein
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Read moreRSPCA: Pet First Aid Guide value exchange campaign
by Jonathon Grapsas
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Read moreToybox: Not just an Easter appeal
by Robbie Rae
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
Read moreAction for Children: ‘Be a Secret Santa’ digital campaign
by Lara Joyce
This campaign from Action for Children allowed donors to become a Secret Santa for vulnerable children. Working with a restricted budget, they created an online platform that was interactive, user-friendly and fun.
Read moreFace-to-face fundraising: Bill’s story
by Anne Marshall
Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreRNLI: We are one crew
by Joe Burnett
This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
Read moreGrowing fear and a return to basic needs - week two of the coronavirus sentiment tracker
by Richard Spencer
Charity support appears to be up since last week, but the second week of the coronavirus sentiment tracker shows some worrying trends that charities will need to address.
Read moreSiloam Mission: hand-drawn gratitude report
by Mike Duerksen
This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
Read moreSt. Vincent de Paul: Cuddly bear direct mail pack
by Daniel Alvey
This festive direct mail campaign featured a cute, cuddly, heart-warming character. It was the first direct mail pack sent to warm donors who had been recruited online, and the results prove that thinking positively and telling a great story can lead you to fundraising success.
Read moreWorld Vision: The Story Shop
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
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