Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas
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by Daniel Alvey
This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.
Read moreWorld Vision: The Story Shop
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by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
Read moreMind Pause Box
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by Caroline Appleton
A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
Read moreSecrets of direct mail 2: answering the right questions with your envelope
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by Chris Keating
In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.
Read moreHabitat for Humanity: Happy Mother’s Day video
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by John Lepp
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
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by Joe Burnett
A funny, intelligent video (featuring star in the making Yusuf) demonstrates the complexity of international aid and why organisations such as Islamic Relief are so important in the global fight against poverty.
Read moreHow Save the Dogs used a founder’s birthday for fundraising success
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by Veronica Parise & Vania Pavan
Discover the multi-channel campaign that helped an Italian charity raise enough money to build a shelter for stray dogs.
Read moreHow the RNLI made me a donor
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by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreCentennial Parklands Foundation Transplant Appeal
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by Alex France
With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
What’s the golden thread that unites us?
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by Richard Turner
There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?
Read moreAbortion Support Network: ‘Why do you support ASN?’
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by Damian O’Broin
By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
Crisis at Christmas
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by Joe Burnett
The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!
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