Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
NSPCC: Legacy-themed Garden of Magical Childhood
by Claire Routley
This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
Read moreA 'hair-raising' message from the Swedish Childhood Cancer Foundation
by SOFII
Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
Read moreThe Foundling Hospital appeal, 1728-1745
by Tobin Aldrich
Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
Read more‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be
by Eifron Hopper
The decision to make a will and leave a legacy is often one that takes a long while. Find out how to engage with your supporters and deliver the legacy messages that will help them to make one of the most important gifts of all.
Read moreHow to reduce F2F attrition in the first 90 days
by Charlie Hulme
Read about an important webinar to be co-hosted by DonorVoice, the Agitator and SOFII. This session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday.
Read moreThe hashtag - I wish I’d thought of that
by Alfredo Botti
Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore?
Read moreThe Connection at St Martin’s: Donate Locate
by Georgia Bridgwood
The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.
Read moreThe Collection Tin
by Sam Butler
Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.
Read more‘Humbert’ heartfelt message appeal
by Craig Linton
Humbert was created by Humber River Hospital not only to raise money but to celebrate the generosity and kindness of their donors.
Read moreCreating extraordinary experiences for donors
by Simone Joyaux
SOFII’s expert on board development, Simone Joyaux, takes us on a different journey. Don’t just give your donors what they think they want, she says, give them something outside their wildest dreams, give them something that makes them go ‘WOW!’
Read moreDonor-centred fundraising – are you prepared to take a leap of faith?
by Jackie Fowler
Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now.
Read moreLet’s keep in touch… What happened next
by Rachel Hunnybun
Rachel Hunnybun used to receive wonderful communications from a charity she supports, some even moved her to tears. Now they have become mediocre and dull. What on earth went wrong? Do you think it’s because they lost sight of their values when staff moved on?
Read more
