Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
Why I am not a fan of welcome packs
by Margaux Smith
‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.
Read moreWhitney Museum of American Art: Curate Your Own Membership
by SOFII
A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
Read moreRoyal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
by SOFII
An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
Read moreIs the F2F golden goose now a dead duck?
by SOFII
If you were one of the unlucky few that missed the recent webinar ‘How to reduce F2F donor attrition in the first 90 days’ co-hosted by SOFII, The Agitator and DonorVoice – don’t despair, you can still listen to the full webinar. It’s 90 minutes of your schedule that could help keep the F2F golden goose from being a dead duck!
Read moreNSPCC: Legacy-themed Garden of Magical Childhood
by Claire Routley
This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
Read moreA 'hair-raising' message from the Swedish Childhood Cancer Foundation
by SOFII
Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
Read moreThe Foundling Hospital appeal, 1728-1745
by Tobin Aldrich
Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
Read more‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be
by Eifron Hopper
The decision to make a will and leave a legacy is often one that takes a long while. Find out how to engage with your supporters and deliver the legacy messages that will help them to make one of the most important gifts of all.
Read moreHow to reduce F2F attrition in the first 90 days
by Charlie Hulme
Read about an important webinar to be co-hosted by DonorVoice, the Agitator and SOFII. This session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday.
Read moreThe hashtag - I wish I’d thought of that
by Alfredo Botti
Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore?
Read moreThe Connection at St Martin’s: Donate Locate
by Georgia Bridgwood
The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.
Read moreThe Collection Tin
by Sam Butler
Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.
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