The main areas of fundraising
Great Ormond Street Hospital: legacy marketing 1856
by SOFII
Why is it that the giving and receipt of legacies figured strongly in Victorian literature, yet is largely absent today? The announcement in the annual report of The Hospital for Sick Children (later Great Ormond Street Hospital) appeared just four years after the hospital was founded, but it was already obvious that gifts of legacies would be very important to the health and development of the hospital.
Read moreRSPB: brand stretch work
by SOFII
Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.
Read moreKelvingrove refurbishment appeal: capital campaign
by SOFII
Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
Read moreLos Angeles County Museum of Art: capital campaign
by SOFII
How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
Read moreHomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’
by SOFII
The offer is simple: for your next charity fundraiser, save money and hassle and stay at home. You save on catering and save the planet, just by staying at home.
Read moreRSPCA New South Wales: cupcake day
by SOFII
The brilliant thing about this idea is that the supporters do most of the work and they have a great time too.
Read moreCovenant House Alaska: ‘moustache march’
by SOFII
Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
Read morePath for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City
by SOFII
This is a straightforward but very professionally run event, the first of its kind in Uzhgorod. The objective of the event was to raise money to support the centre and to introduce the concept of a benefit concert to the local community.
Read moreUNICEF: trick or treat
by SOFII
A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
Read moreCure Cancer Australia: ‘can too’ sporting events
by SOFII
Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
Read moreActionAid’s Christmas collection: virtual gifts that keep on giving
by SOFII
The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
Read moreWaitrose ‘community matters’ giving initiative
by SOFII
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
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