The main areas of fundraising
Crisis Christmas card challenge
by SOFII
'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.
Read moreWaitrose ‘community matters’ giving initiative
by SOFII
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
Read moreActionAid’s Christmas collection: virtual gifts that keep on giving
by SOFII
The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
Read moreMovember: moustache-growing campaign for men’s health
by Christiana Stergiou
This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and awaren…
Read moreUnited Way Hungary: ‘why do I help?’ campaign
by SOFII
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
Read moreThe Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
by SOFII
This brave, important campaign broke new ground in public education in Poland and raised money too.
Read moreOperation Raleigh: toilet paper mailing
by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
Read moreDream a Dream: Newspaper Campaign
by SOFII
A brilliant way of raising money without actually asking for any. It can be easily copied, as long as anyone copying can guarantee the same consistency, which is part of the campaign’s success. Dream a Dream ensures that once a commitment is made, newspapers are collected every month, even if it is just three kilos.
Read moreWWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreSouthern Poverty Law Center: Partners for the Future legacy letter and brochure
by SOFII
These two items – a single page letter and 16-page booklet, which together constitute a single legacy-promotion direct mail package, represent an outstanding effort in legacy marketing by one of the leading practitioners of the direct marketing art in the USA, the Southern Poverty Law Center.
Read moreThe Lost Dogs’ Home, Melbourne: direct mail acquisition
by SOFII
The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
Read moreBotton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read more
