The main areas of fundraising
Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City
by SOFII
This is a straightforward but very professionally run event, the first of its kind in Uzhgorod. The objective of the event was to raise money to support the centre and to introduce the concept of a benefit concert to the local community.
Read moreUNICEF: trick or treat
by SOFII
A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
Read moreCure Cancer Australia: ‘can too’ sporting events
by SOFII
Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
Read moreActionAid’s Christmas collection: virtual gifts that keep on giving
by SOFII
The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
Read moreWaitrose ‘community matters’ giving initiative
by SOFII
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
Read moreCrisis Christmas card challenge
by SOFII
'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.
Read moreMovember: moustache-growing campaign for men’s health
by Christiana Stergiou
This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and awaren…
Read moreUnited Way Hungary: ‘why do I help?’ campaign
by SOFII
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
Read moreThe Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
by SOFII
This brave, important campaign broke new ground in public education in Poland and raised money too.
Read moreWWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreDream a Dream: Newspaper Campaign
by SOFII
A brilliant way of raising money without actually asking for any. It can be easily copied, as long as anyone copying can guarantee the same consistency, which is part of the campaign’s success. Dream a Dream ensures that once a commitment is made, newspapers are collected every month, even if it is just three kilos.
Read moreOperation Raleigh: toilet paper mailing
by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
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