Botton Village
Donor-centred fundraising – are you prepared to take a leap of faith?
by Jackie Fowler
Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now.
Read moreBotton Village: il “messaggio di Frances”
by SOFII
Botton Village e’ stata una vera e propria pioniere nel cosidetto “fundraising relazionale”. Questo e’ esattamente quello che un buon direct mail di raccolta fondi dovrebbe essere: sincero, coinvolgente, caldo ed estremamente convincente.
Read moreBotton Village: varie possibilità di scelta offerte al donatore
by Tiziana Fattori
Questo questionario, dapprima molto semplice e poi con il tempo sempre più articolato, è uno dei passi fondamentali nello sviluppo della relazione con il donatore nella storia del fundraising.
Read moreBotton Village: le mailing 'Frances'
by Jenny Craven
Botton Village était un pionnier des relations donateurs pour la collecte de fonds. Il est le publipostage pour la collecte de fonds comme il faudrait - sincère, prenant, convaincant et qui réchauffe le cœur.
Read moreBotton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read moreBotton Village ‘Frances’ pack
by SOFII
Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
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