The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

The Help Hollie campaign: how relationship fundraising works in theory and in practice at Anthony Nolan.

by John Logan

Last week, we brought you the story of Hollie, whose bravery in the face of illness was a true inspiration. Author John Logan this week explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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How getting diversity and inclusion right will help us change the world

by Vanessa Chase Lockshin

Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.

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Fear, flight and fight – turning pain into gain

by Lyndall Stein

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

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Moving from fairness to openness

by Beth Ann Locke and Jen Love

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

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Bridging the empathy gap

by Steven Dodds, Kate Woodford and Joel Du Bois

Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 

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Creating gender equality in the charity sector

by Lizzi Hollis

A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 

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Inspiration is scary

by Alan Clayton

Alan Clayton shows us how to find a great ‘why?’ and how the best organisations do this by reaching for impossible ambitions. And it’s scary. But as Alan says, it’s also necessary.

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It’s just not fair!

by Joe Burnett

What are you doing to combat gender inequality in your organisation? Join SOFII’s campaign.

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How we deal with data, why it matters and why we’ve really got to get this right, right now

by Ken Burnett

Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers. 

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Shifting hope: why a journey through emotions to hope is key for hospice fundraising.

by Suzi Attree

Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.

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