The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

26 tips for more effective fundraising writing

by Jeff Brooks

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

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Fundraising stripped naked: what matters in the end?

by Jennifer Ruthe

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.

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From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

by Victoria Andrews

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

by R. Trent Thompson

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

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George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

by George Smith

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

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SOFII’s September must-reads

by Craig Linton and Pamela Grow

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

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The A to Z of writing fundraising appeals: T to Z

by Steve Lynch

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

by Steve Lynch

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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SOFII’s July must-reads

by Craig Linton and Pamela Grow

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

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The A to Z of writing fundraising appeals: G to L

by Steve Lynch

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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