The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
by Ken Burnett
Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers.
by Suzi Attree
Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.Read more
by Lizzie Carter
If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.Read more
by Simone Joyaux
Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?Read more
by Giles Pegram CBE
Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.Read more
by Jenny-Ann Dexter
In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
by Kiki Koutmeridou
This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.Read more
We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice.
by Joe Burnett
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.Read more