The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

The A to Z of writing fundraising appeals: T to Z

by Steve Lynch

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

by Steve Lynch

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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SOFII’s July must-reads

by Craig Linton and Pamela Grow

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

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The A to Z of writing fundraising appeals: G to L

by Steve Lynch

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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From the Mythsmashers: the myth of the ‘rational donor’.

by Alice Anwar

In the first presentation from Mythsmashers, an I Wish I’d Thought of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks ‘Can the head and the heart ever be friends?’

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George Smith: the art of creative fundraising - introduction and contents

by Joe Burnett

Joe Burnett introduces a new series on SOFII featuring the wit and wisdom of legendary fundraising guru and master wordsmith, George Smith.

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Tutorial 1: creating fundraising letters and packages

by Jerry Huntsinger

The purpose of these tutorials is to stimulate your thinking. Challenge your preconceived notions. Stimulate your appetite for testing a new idea.

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The wit and wisdom of George Smith. Good: the case for a re-launch

by George Smith

In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.

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‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek

by Drayton Bird

As we continue our celebration of the wit and wisdom of George Smith we bring you this review of the superb collection Up Smith Creek by famed marketing expert Drayton Bird.

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How to master the soft skills of fundraising

by Stephanie Dotto

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

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