The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
The top five things to know about cryptocurrencies

by Matt Smith
Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.
Read moreMagic matters… if we want to truly engage

by Roger Lawson
‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
Read moreAre F-bombs acceptable for your fundraising?

by Ephraim Gopin
Reader advisory! This article contains strong profanity as Ephraim Gopin explores the dos and don’ts of swearing in charity communications.
Read moreCork Simon Community: Small-scale pandemic crowdfunding

by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreOmicron variant, new restrictions and failings of leadership. What should fundraisers do now?

by Mark Phillips
Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently.
Read moreGreenpeace: Face-to-face reinvented during the pandemic

by Shabby Amini
With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition.
Read moreDecolonised fundraising that works: myth or reality?

by Lizi Zipser
How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
Read moreWWF Norway: the ‘Name’ campaign

by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreFrance générosités: Vos dons agissent (Your donations have an impact)

by Corentin Hue
Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.
Read moreWhat are the long-term effects of coronavirus on fundraising?

by Mark Phillips
What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.
Read moreSaigon Children’s Charity: Hybrid fundraising ball

by Quynh Nguyen Thi Lam
Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.
Read moreWhat can counselling teach corporate fundraising?

by Briony Markham
Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.
Read more