The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Greenpeace: Face-to-face reinvented during the pandemic
by Shabby Amini
With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition.
Read moreDecolonised fundraising that works: myth or reality?
by Lizi Zipser
How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
Read moreWWF Norway: the ‘Name’ campaign
by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreFrance générosités: Vos dons agissent (Your donations have an impact)
by Corentin Hue
Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.
Read moreWhat are the long-term effects of coronavirus on fundraising?
by Mark Phillips
What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.
Read moreSaigon Children’s Charity: Hybrid fundraising ball
by Quynh Nguyen Thi Lam
Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.
Read moreWhat can counselling teach corporate fundraising?
by Briony Markham
Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.
Read moreFundraising and giving during COVID - a report from the CIOF
by SOFII
The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.
Read moreGreenpeace Canada: Coronavirus legacy campaign
by Tristan Woodford
How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.
Read moreCampaigning fundraisers can change the world
by SOFII
What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
Read moreThe pie lies – why you should put the charity spending pie chart straight in the bin
by Caoileann Appleby
Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.
Read moreGrowing supporter loyalty doesn’t happen by accident
by Roger Lawson
Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
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