The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Why do people give? A podcast by Mark Phillips of Bluefrog Fundraising.

by Mark Phillips

We’re delighted to bring you the first edition of a very special podcast: Why do people give? Hosted by Mark Phillips of agency Bluefrog Fundraising, episode one features celebrated fundraising legend Giles Pegram, CBE,  former fundraising director of the NSPCC.

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From the Mythsmashers: is fundraising all about the money?

by Claire Hughes

What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.

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26 tips for more effective fundraising writing

by Jeff Brooks

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

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Fundraising stripped naked: what matters in the end?

by Jennifer Ruthe

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.

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From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

by Victoria Andrews

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

by R. Trent Thompson

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

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George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

by George Smith

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

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SOFII’s September must-reads

by Craig Linton and Pamela Grow

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

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The A to Z of writing fundraising appeals: T to Z

by Steve Lynch

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

by Steve Lynch

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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