Direct mail clin­ic #10 – The direct response super-hack

by Carolina Herrera

If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising. 

Direct mail clin­ic #11 – Thank you

by Carolina Herrera

Congratulations, you’ve made it to clinic #11. That means you have learned a lot about direct response. But as John says himself… this clinic is the most important one.

The IUCN and Lacoste: ‘Save Our Species’ partnership

by Manon Oliver

The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration. 

As younger donors step up to donate, are charities ready for them?

by Anjali Bewtra

Younger donors are ready to give to charities, but delivering fundraising messages in the right way could make a big difference to if they choose your cause. Blue State’s Anjali Bewtra shares what fundraisers should consider when communicating with younger donors, as well as examples of charities that are already doing it well. 

The Wizard of Oz – key advice for legacy fundraisers

by Chris Millward

Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.

Six essential steps to improving your supporter experience

by Natasha Evans

Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.

How to write for your most generous eyes and hands

by Lisa Sargent

Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 

SolarAid: Lighting the way

by Richard Turner

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal

by Huong Thu Nguyen

Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.

Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend

by SOFII

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

21 and ½ tips for writing better fundraising materials

by Lisa Sargent

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon

by Rickesh Lakhani

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!