The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Tutorial 7: a funny thing happens on the way to the mailbox.

by Jerry Huntsinger

A letter owes part of its power to the way in which it is delivered. Perhaps your mail is delivered to your door. Do you ever rush to the door when you hear the mail hit the floor? Or perhaps you have to walk or travel a distance to collect your mail. Do you ever feel your pulse quicken in anticipation of collecting your mail?

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Tutorial 8: making the reply device work.

by Jerry Huntsinger

When should you omit a reply device? Almost never! The two major exceptions are...

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Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

by Ian MacQuillin

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

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Tutorial 9: the reply envelope.

by Jerry Huntsinger

If you want to raise money – make sure you include a reply envelope. There are several decisions you need to make and each decision affects the type of package you’ll be creating.

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Tutorial 10: Pavlov’s dog and fundraising letters.

by Jerry Huntsinger

It was an experiment that the Humane Society might object to these days. A group of psychologists, including Nobel prize-winner Ivan Pavlov, took a dog and put him in a cage, rang a bell and gave him something to eat. Then they fooled the poor animal by ringing the bell, but not giving him anything to eat. So what did he do?

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Tutorial 11: how to design a fundraising letter: the function of design.

by Jerry Huntsinger

Letters are not supposed to be pretty or attractive, or large or small, or long or short, or colourful or stylish... they are supposed to be read. That’s all.

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Tutorial 12: principles of layout.

by Jerry Huntsinger

There are four critical principles: space importance, eye movement, right dominance, and horizontal and vertical lines.

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Tutorial 13: the PS: how to have the final word.

by Jerry Huntsinger

Your PS is a vital selling tool – just as important as the headline. In fact, the PS is often the first and last words your donors read! Why? Human nature, I guess. A postscript arouses curiosity. It’s irresistible.

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Tutorial 14: how to communicate with photographs.

by Jerry Huntsinger

If ‘a picture is worth a thousands words’ why do nonprofits persist in creating appeals with 2,000 words, or more, with no pictures?

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Tutorial 15: creating a chemical reaction.

by Jerry Huntsinger

When you put a letter, a reply card, a reply envelope and an enclosure in a carrier envelope, you are mixing together five separate elements. But suddenly, when they are all in the package, you no longer have five separate items. Instead you have a chemical reaction.

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