The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
How to create a donor journey map
by Ally Smith
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.
Read moreMennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
by BuildGood
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Read moreStop f***ing about with your logo and stick to fundraising instead
by Mark Phillips
Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.
Read moreDTES Response: Raising money for the community during coronavirus
by Tamara Rahmani
Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.
Read moreDon’t be out of tune on Ukraine
by Claire Axelrad
What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems.
Read moreLar da Menina: ‘Blessed Beetle’ raffle
by João Paulo Vergueiro
Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
Read moreThe Trussell Trust: Michael McIntyre’s lockdown video calls
by Natasha Rosenthall
Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust.
Read moreThe top five things to know about cryptocurrencies
by Matt Smith
Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.
Read moreMagic matters… if we want to truly engage
by Roger Lawson
‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
Read moreAre F-bombs acceptable for your fundraising?
by Ephraim Gopin
Reader advisory! This article contains strong profanity as Ephraim Gopin explores the dos and don’ts of swearing in charity communications.
Read moreCork Simon Community: Small-scale pandemic crowdfunding
by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreOmicron variant, new restrictions and failings of leadership. What should fundraisers do now?
by Mark Phillips
Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently.
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