The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

France générosités: Vos dons agissent (Your donations have an impact)

by Corentin Hue

Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.

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What are the long-term effects of coronavirus on fundraising?

by Mark Phillips

What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.

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Saigon Children’s Charity: Hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.

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What can counselling teach corporate fundraising?

by Briony Markham

Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.

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Fundraising and giving during COVID - a report from the CIOF

by SOFII

The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.

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Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

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Campaigning fundraisers can change the world

by SOFII

What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.

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The pie lies – why you should put the charity spending pie chart straight in the bin

by Caoileann Appleby

Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.

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Growing supporter loyalty doesn’t happen by accident

by Roger Lawson

Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.

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Born Free Foundation: Life in lockdown video campaign

by Fatima Talidi-Marrero

Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!

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A single measure of the health of your supporter relationships

by Roger Lawson

Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.

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Standing on the shoulders of giants – a book review

by David Love

SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.  

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