The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
The pie lies – why you should put the charity spending pie chart straight in the bin
by Caoileann Appleby
Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.
Read moreGrowing supporter loyalty doesn’t happen by accident
by Roger Lawson
Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
Read moreBorn Free Foundation: Life in lockdown video campaign
by Fatima Talidi-Marrero
Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
Read moreA single measure of the health of your supporter relationships
by Roger Lawson
Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
Read moreStanding on the shoulders of giants – a book review
by David Love
SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.
Read moreWhat creates highly loyal supporters?
by Roger Lawson
What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
Read moreDiabetes UK: One Million Steps Challenge digital pivot
by Gemma Reeve
How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
Read moreWhy is it key for fundraisers to understand supporter loyalty?
by Roger Lawson
What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
Read moreThe book that will lead the campaigning fundraising revolution!
by Tanya Jackson
Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Read moreThe essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
by SOFII
The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee.
Read moreSavvy students volunteer to help charities in times of crisis
by Anna McDaid
Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis.
Read moreThe Fundraising Recruitment Universe - six tips for mastering a video interview
by Ryan Burdock
The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.
Read more
