The Fundraiser’s Toolbox

You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.

Right now, the supporter experience matters more than ever

by Joe Burnett

How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.

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Why do people give? The podcast with Ken Burnett

by Mark Phillips

We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?

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Fundraising in a time of crisis: the rise of altruism

by Richard Turner

Richard Turner reflects on how people have shown their altruism and goodness in fundraising since the coronavirus outbreak.

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Why do people give? The podcast with Lyndall Stein

by Mark Phillips

Why do people give? The podcast hosted by esteemed fundraising expert Mark Phillips is back, this time with the amazing Lyndall Stein. In the interview, Lyndall shares many wonderful memories including working for the African National Congress and raising money to fight the spread of HIV/AIDS, to name a few.

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The wit and wisdom of George Smith - Let’s be conventional

by George Smith

How should one go about navigating the perilous world of conventions, symposia and workshops? Here's the answer, brought to you by fundraising legend George Smith.

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The wit and wisdom of George Smith - The Mary Hinge letter

by George Smith

Here’s a great letter to enjoy, but it comes with a twist: it’s another example of George Smith’s cheeky sense of humour and superb writing skills.

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The wit and wisdom of George Smith - Do you seriously want to be serious?

by George Smith

Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.

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Why do people give? A podcast by Mark Phillips of Bluefrog Fundraising.

by Mark Phillips

We’re delighted to bring you the first edition of a very special podcast: Why do people give? Hosted by Mark Phillips of agency Bluefrog Fundraising, episode one features celebrated fundraising legend Giles Pegram, CBE,  former fundraising director of the NSPCC.

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From the Mythsmashers: is fundraising all about the money?

by Claire Hughes

What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.

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26 tips for more effective fundraising writing

by Jeff Brooks

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

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