The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Why is it key for fundraisers to understand supporter loyalty?
by Roger Lawson
What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
Read moreThe essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
by SOFII
The essence of Campaigning Fundraising in 52 exhibits and 199 web links is the latest book by Ken Burnett, SOFII co-founder and managing trustee.
Read moreThe book that will lead the campaigning fundraising revolution!
by Tanya Jackson
Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
Read moreSavvy students volunteer to help charities in times of crisis
by Anna McDaid
Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis.
Read moreThe Fundraising Recruitment Universe - six tips for mastering a video interview
by Ryan Burdock
The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.
Read moreThe F2F Hub – collaborative working keeps fundraisers on track through coronavirus
by Rachael Moore
Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.
Read morePivoting and pirouetting: how face-to-face got the moves during coronavirus
by Daryl Upsall
Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
Read morePeople who have more money can give more away
by Mark Phillips
The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
Read moreThe Bata Shoes story
by Ken Burnett
In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.
Read moreWhy coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising
by Daniel McDonnell
The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.
Read moreHow to show the right gratitude attitude to new e-mail subscribers
by Ephraim Gopin
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
Read moreShould you enthusiastically promote legacy giving when people are dying?
by Claire Axelrad
Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
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