Direct mail, door drops and household deliveries

Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development.

Oxfam Canada: the ‘threads of change’ campaign

Oxfam’s donors messages of hope.

by SOFII

The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.

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Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing

Greenpeace's high risk form paid off handsomely.

by Carolina Herrera

This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.

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Breakthrough Breast Cancer: ‘touch look check’ campaign

The leaflet.

by SOFII

This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.

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St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results

Some of the teams and work that St Michael’s generous donors help.

by SOFII

St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal? 

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Friends of the Earth: the Bee Cause

by SOFII

This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.

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The Salvation Army: Christopher’s letter

by SOFII

Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.

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The Zimbabwe Association: emergency appeal

Zimbabwean refugees wait in a camp in South Africa.

by Carolina Herrera

We all know that we should be writing real letters to real people, yet so often letters from charities follow such strict formulae that they become, w…

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United Negro College Fund: David Ogilvy’s letter

Grand Central Station

by SOFII

Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.

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University of Leeds: the calendar appeal

Dr Christopher Davidson shows the superb front cover of the calendar.

by SOFII

Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.

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The Royal Flying Doctor Service, Victoria: direct mail to buy a jet

pack shot

by SOFII

This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn't been asked.

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