The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
The Canadian Lung Association: Santa Door Drop
by Steve Thomas
A door drop masterclass, brought to you by Canada's pre-eminent fundraising expert Steve Thomas.
Read moreSt. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas
by Daniel Alvey
This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.
Read moreSecrets of direct mail 4: storytelling, fundraising and the dialogue method
by Chris Keating
How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
Read moreUniversity of Sheffield: Direct mail – the longer the better? Two page vs. four page letters
by Heather Clement
How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.
Read moreSecrets of direct mail 3: how people read letters
by Chris Keating
How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.
Read moreJerry Huntsinger: 80-years young
by Gwen Chapman
Jerry Huntsinger celebrated his eightieth birthday in July 2013. Since 1965, there has never been a year when he hasn’t had at least one control package being mailed nationally by a major nonprofit organisation. What an achievement.
Read moreThe best of the best of direct mail
by SOFII Contributors
We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.
Read moreTreasures from SOFII’s archives
by SOFII Contributors
Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.
Read moreWise words on direct mail
by SOFII Contributors
Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.
Read moreInside secrets of the copywriter’s art – the ‘how I wrote it’ series
by SOFII Contributors
Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.
Read moreSaying thank you nicely, in a letter
by SOFII Contributors
Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.
Read moreDM from the higher ed. sector
by SOFII Contributors
There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.
Read more
