Mark Phillips
A medieval ‘course’ in writing an appeal
by Mark Phillips
Do you think appeal writing is a recent science? Think again. In this article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.
Read moreBeyond words – how thanking can transform your relationship with your charity’s supporters
by Mark Phillips
The all-important thank you. After each donation, the thank you sets the tone for what could be a good or bad supporter experience. Yet so often, the thank you becomes automated, forgotten, or worse still – left out of the donor journey on purpose. In this article, Mark Phillips shares why he thinks improving your thanking can be transformational to the relationship you have with your supporters.
Read moreFive insights for fundraisers from the British Red Cross Museum of Kindness
by Mark Phillips
We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things.
Read moreOmicron variant, new restrictions and failings of leadership. What should fundraisers do now?
by Mark Phillips
Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently.
Read morePeople who have more money can give more away
by Mark Phillips
The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
Read moreStop f***ing about with your logo and stick to fundraising instead
by Mark Phillips
Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.
Read moreThe time for leadership - giving in the time of coronavirus
by Mark Phillips
The latest body of research by Mark Phillips and Bluefrog Fundraising highlights the need for leadership at a crucial time for fundraisers.
Read moreUnleash the might of the donor – power as a component of a fundraising plan
by Mark Phillips
Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.
Read moreWhat are the long-term effects of coronavirus on fundraising?
by Mark Phillips
What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.
Read moreAbout the author
Mark Phillips (he/him) started fundraising for ActionAid UK in the late 1980s and later became head of fundraising at YMCA England. He set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ. His approach to fundraising is based on understanding and answering donor needs. Mark shares his research, ideas and findings via his blog.
