What really matters to a donor
- Written by
- Mark Phillips
- November 12, 2015
’The only thing that matters a damn is the donor experience. If we’d got that right, we'd have never been in this situation. I still don’t understand why so many organisations dropped fundraising for brand awareness and an addiction to interruption recruitment techniques. The result is that we have a massive pool of people who – at best – tolerate how fundraisers treat them.’
Every fundraiser should read this
The quote above is taken from Mark Phillip’s superb blog, Queer ideas, which really should be required reading for all fundraisers. Click here.