’The only thing that matters a damn is the donor experience. If we’d got that right, we'd have never been in this situation. I still don’t understand why so many organisations dropped fundraising for brand awareness and an addiction to interruption recruitment techniques. The result is that we have a massive pool of people who – at best – tolerate how fundraisers treat them.’

The quote above is taken from Mark Phillip’s superb blog, Queer ideas, which really should be required reading for all fundraisers. Click here.