CDE project 18 appendix 1: sources

by The Commission on the Donor Experience

Sources that informed and influenced this project.

CDE project 18 appendix 2: Sticky Marketing & Digital Selling

by The Commission on the Donor Experience

In November 2016, Rory White, founder of Flow Caritas, hosted an event with Grant Leboff, author of ‘Sticky Marketing’ and ‘Digital Selling’. A group of Directors of Fundraising were invited to hear his views on marketing, and how it applies to fundraising. Here is an edited transcript of his key address to the group, reproduced with permission from Grant and Rory. 

CDE project 17 section 5: conclusion

by The Commission on the Donor Experience

If our charities are to respond and help supporters solve the problems they care about, leaders need to deliberately cultivate an environment that is adaptable, informed and empowered.

CDE project 6 section 1b: introduction.

by The Commission on the Donor Experience

Fundraisers need to get better at how they use emotion. And to take care that they don’t misuse it too. That’s what this project is all about.

CDE project 23: small charities

by The Commission on the Donor Experience

This project is intended to give a starting point to allow any charity with limited resources to easily look at some of the most important parts of the output and to suggest some of the areas where charities with small or sole fundraisers might look at interpreting some of the output’s recommendations. It is not intended to replace reading and interpreting each project.

CDE project 11f: face to face

by The Commission on the Donor Experience

The following paper looks at the way the experience for face to face fundraisers, both within agencies or in-house operations, has a direct impact on the way a supporter then experiences their journey with you as a charity.

CDE project 6 section 2: the emotional fundraising showcase

by The Commission on the Donor Experience

In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations, several articles and a series of videos that show aspects of emotional storytelling.

CDE project 11f face to face: section 1 - why the ‘golden goose of fundraising’, F2F, is in such trouble now

by The Commission on the Donor Experience

The approach.

CDE project 6 section 3: the science of emotions

by The Commission on the Donor Experience

Fundraising experts look at the science of emotions and how it can be applied to good fundraising.

CDE project 23: part 1 - project 1 - 6

by The Commission on the Donor Experience

1. The use and misuse of language 

2. Fundraising and vulnerability

3. Satisfaction and Commitment 

4. Thank you and welcome

5. The supporter's journey

6. The use and misuse of emotion

CDE project 23: part 2 - project 7 - 10

by The Commission on the Donor Experience

7. Companies

8. Trusts and foundations

9. Major donors

10. Legacies

CDE project 6 section 4: donors and emotion.

by The Commission on the Donor Experience

Selected articles exploring the role and impact of emotion on the donor experience.

This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.