CDE project 6 section 4: donors and emotion.

by The Commission on the Donor Experience

Selected articles exploring the role and impact of emotion on the donor experience.

This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.

CDE project 23: part 3 - project 11

by The Commission on the Donor Experience

11. Communication with individual donors

11a. Mass Media

11b. Direct Mail

11c. Digital

11d. Community fundraising

11e. Telephone fundraising

11f. Face to face fundraising

CDE project 11f face to face: section 3 - The Door Fundraising Rulebook

by The Commission on the Donor Experience

Rules and principles.

CDE project 6 section 5: creative use of emotion.

by The Commission on the Donor Experience

Emotion is a powerful factor in good fundraising. Here some creative experts explore how the use it in practice.

CDE project 23: part 4 - project 12 - 17

by The Commission on the Donor Experience

12. Inspirational creativity

13. Giving choices and managing preferences

14. Getting the right people as fundraisers

15. The role of trustee boards and senior management

16. A distinctive service culture

17. Leadership

CDE project 11f face to face: section 4 - recruitment and training

by The Commission on the Donor Experience

Recruitment of your fundraisers and/ or your external specialist agency.

CDE project 6 section 6: the future

by The Commission on the Donor Experience

What will the future hold for emotional fundraising?

CDE project 23: part 5 - project 18 - 22

by The Commission on the Donor Experience

18. Supporters as advocates

19. Evidence of impact and effectiveness

20. Fundraising investment

21. Working with suppliers

22. Media relations and the public face of charities

CDE project 11f face to face: section 5 - ongoing development

by The Commission on the Donor Experience

By investing more in staff over their initial induction period, you can keep more staff, and retain more of the supporters that they go on to recruit.

CDE project 11f face to face: section 6 - involvement devices and props

by The Commission on the Donor Experience

In 2004, Gift Fundraising took Personal Digital Assistants to the street for the first time! Gone were the paper mandate forms, (unless the server was down), and the novelty of the personal data system was unleashed upon the face to face world. 

CDE project 23: part 6 - list of contributors

by The Commission on the Donor Experience

A very special thanks to the following individuals who volunteered their time to review and present the observations and recommendations in this project. 

CDE project 11f face to face: section 7 - location and integration

by The Commission on the Donor Experience

Over the last 5 years, face to face fundraising has been moving to private sites. The danger here is that the annoyance of face to face is just moving location.