CDE: the donor experience project
CDE project 11e telephone: how we arrived at these summary principles – our approach
by The Commission on the Donor Experience
We took a two-pronged approach to reaching these summary principles.
Read moreCDE project 5 section 4: King's College London and King's Health Partners supporter journey
by The Commission on the Donor Experience
The aim of the King's College London and King's Health Partners' supporter journey project was to look at how the F&SD department could become more ‘supporter-centric’ in order to maximise consideration and conversion as cost effectively as possible.
Read moreCDE project 9: putting the principles and actions into practice - part 5
by The Commission on the Donor Experience
Making the relationship personal and authentic.
Read moreCDE project 1 section 9: test your communications to find out what works best for your charity and your supporters.
by The Commission on the Donor Experience
Part nine of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
Read moreCDE project 17 section 2.5: relentlessly reinforce the vision and make it visible
by The Commission on the Donor Experience
Richard Spencer explained that one way he helped put the point of view of the supporter at the forefront of people’s minds was by circulating a weekly results update.
Read moreCDE project 17 section 3.1: people build great relationships
by The Commission on the Donor Experience
'Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.'
Read moreCDE project 11e telephone: key findings
by The Commission on the Donor Experience
We would like to highlight what we believe to be 6 key findings around charities’ use of the telephone in delivering a high-quality donor experience.
Read moreCDE project 9: putting the principles and actions into practice - part 6
by The Commission on the Donor Experience
Building major donors’ support over time.
Read moreCDE project 22: putting the principles and actions into practice
by The Commission on the Donor Experience
Accentuate the positive. Grow the grassroots. Work with the media. Make it personal. Be brave. Be decisive.
CDE project 5 section 5: from donor journeys to supporter journeys
by The Commission on the Donor Experience
Ellen Janssens of Dutch Heart Foundation believes in 5 years we will have integrated teams, responsible for specific combinations of non-profit activities and donor segments, instead of separate departments separated by their specific tasks.
Read moreCDE project 13 section 7: bibliography
by The Commission on the Donor Experience
The full bibliography for all sources cited in project 13
CDE project 10 section 5: the legacy marketing, fundraising and influence method and experience
by The Commission on the Donor Experience
The majority of legacy gifts are made without revealing intent in life. We have indicated reasons that this focus may actually drive engagement away rather than encourage openness.
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