CDE: the donor experience project
CDE project 10 section 4 part 3: how the donor might behave and how can we use insight to improve experience
by The Commission on the Donor Experience
Much has been written about the power of emotion and at the heart of thinking about how these can be used in legacy fundraising, the following are links to four resources pertaining to the art and science of emotion.
Read moreCDE project 11e summary: telephone
by The Commission on the Donor Experience
The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
Read moreCDE project 17 section 2.3: your organisation’s purpose
by The Commission on the Donor Experience
Focus attention on why changing the way you work with supporters is something you must do, not just something you should do.
Read moreCDE project 19 section 6: links across CDE projects
by The Commission on the Donor Experience
Three case studies to illustrate the content of CDE project 19: evidence of impact and effectiveness.
CDE project 10 section 4 part 4: the organisation’s culture, capacity and experience
by The Commission on the Donor Experience
Creating a positive experience for legacy donors or for those enquiring about becoming such donors requires a much wider contribution and understanding from the organisation.
Read moreCDE project 22: the approach - suggest a new approach
by The Commission on the Donor Experience
In summary, we explored what drives public trust; we acknowledged honestly, through expert input, the innate challenges in justifying that trust, and then analysed the media to understand what types of stories might ‘play’ well.
Read moreCDE project 1 section 8: make contact permissions options work for supporters.
by The Commission on the Donor Experience
Part eight of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
Read moreCDE project 13 section 6: bringing it all together
by The Commission on the Donor Experience
Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
Read moreCDE project 14: appendix 2 and 3
by The Commission on the Donor Experience
Examples of donor-centred behaviour in fundraisers as described to us by those we interviewed.
Read moreCDE project 17 section 2.4: your definition of success
by The Commission on the Donor Experience
Define and reinforce what success looks like in terms of your supporter’s experience.
Read moreCDE project 8 section 6: appendix 3 - methodology
by The Commission on the Donor Experience
The full methodology for CDE project 8: trusts and foundations.
CDE project 19 section 7: research sources and methodology
by The Commission on the Donor Experience
Research sources for CDE project 19: evidence of impact and effectiveness.
