CDE: the donor experience project
CDE project 11e summary: telephone
by The Commission on the Donor Experience
The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
Read moreCDE project 10 section 4 part 3: how the donor might behave and how can we use insight to improve experience
by The Commission on the Donor Experience
Much has been written about the power of emotion and at the heart of thinking about how these can be used in legacy fundraising, the following are links to four resources pertaining to the art and science of emotion.
Read moreCDE project 7 section 2: appendix
by The Commission on the Donor Experience
Appendix 1: Case studies
Read moreCDE project 1 section 7: invite feedback and turn it into dialogue.
by The Commission on the Donor Experience
Part seven of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience
Read moreCDE project 13 section 6: bringing it all together
by The Commission on the Donor Experience
Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
Read moreCDE project 22: the approach - suggest a new approach
by The Commission on the Donor Experience
In summary, we explored what drives public trust; we acknowledged honestly, through expert input, the innate challenges in justifying that trust, and then analysed the media to understand what types of stories might ‘play’ well.
Read moreCDE project 9: putting the principles and actions into practice - part 5
by The Commission on the Donor Experience
Making the relationship personal and authentic.
Read moreCDE project 11e telephone: how we arrived at these summary principles – our approach
by The Commission on the Donor Experience
We took a two-pronged approach to reaching these summary principles.
Read moreCDE project 19 section 7: research sources and methodology
by The Commission on the Donor Experience
Research sources for CDE project 19: evidence of impact and effectiveness.
CDE project 8 section 6: appendix 3 - methodology
by The Commission on the Donor Experience
The full methodology for CDE project 8: trusts and foundations.
CDE project 17 section 2.4: your definition of success
by The Commission on the Donor Experience
Define and reinforce what success looks like in terms of your supporter’s experience.
Read moreCDE project 14: appendix 2 and 3
by The Commission on the Donor Experience
Examples of donor-centred behaviour in fundraisers as described to us by those we interviewed.
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