CDE project 10 appendix 1: UNICEF UK

by The Commission on the Donor Experience

UNICEF UK had reviewed its legacy strategy and concluded that it needed to engage a wider audience and to reach more people while simultaneously finding innovative ways to engage existing supporters.

CDE project 18 section 3.4: action 5 - get your supporters to share your story for you

by The Commission on the Donor Experience

‘Your best marketers and your best fundraisers today are not you. Your best marketers and fundraisers are the people - the ecosystem - you create around - the audience you build’

Grant Leboff.

CDE project 9: appendices 1 and 2 - case studies and sources

by The Commission on the Donor Experience

Links to case studies and sources.

CDE project 9: appendix 3 - methodology

by The Commission on the Donor Experience

As explained in the ‘Approach’ section, the project draws conclusions from the sources listed here.

CDE project 17 section 4.2: the game is different now

by The Commission on the Donor Experience

The challenge is that the world in the 21^st century is fundamentally different to the 20^th century. Changes in technology have had a huge impact on the environment in which charities now operate.

CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about

by The Commission on the Donor Experience

An ideal opportunity to inspire supporters to spread your story is simply when people give or choose to fundraise for you. It is when they have taken the emotional decision to support you.

CDE project 17 section 4.3: we now need a different kind of leadership

by The Commission on the Donor Experience

Develop a shared consciousness. Model it. Be consistent.

CDE project 18 section 3.6: action 7 - be ready to react

by The Commission on the Donor Experience

As your story begins to spread by your supporters, you should get an increase in inbound enquiries or offers of support that are not a result of a direct response communication, i.e. they are a result of people hearing your story from others they know and trust.

CDE project 17 section 4.4: devolve responsibility - growth mind-set

by The Commission on the Donor Experience

Empower everyone to think for themselves and take action.

CDE project 18 section 3.7: action 8 - set up new measures

by The Commission on the Donor Experience

Adopting a mindset of how to inspire people to spread your story rather than target them for money will need new measures away from direct ROI. 

CDE project 18 section 4: characteristics of applying these principles

by The Commission on the Donor Experience

Check here to see the characteristics you would expect to see of a charity applying this approach.

CDE project 17 section 4.5: culture

by The Commission on the Donor Experience

Ideas and activities that will help you create an adaptable, empowered environment