SPOTLIGHT ON FESTIVE FUNDRAISING

Get inspiration for your year end appeal

CAFOD: Digital Advent campaign with ethical, authentic creative

by CAFOD and Blue State

CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.

Bloody Good Period: Festive period campaign

by Cam St-Omer Donaldson

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

Bible Society: ‘The Greatest Journey’ Christmas appeal

by Carol Akiwumi

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal

by Huong Thu Nguyen

Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.

Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection

by Faye Anderson

UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.  

UNFPA: ‘No matter what’ digital acquisition campaign

by Melanie Trabi

In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

SolarAid: Lighting the way

by Richard Turner

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report

by SOFII

Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report. 

Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend

by SOFII

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

21 and ½ tips for writing better fundraising materials

by Lisa Sargent

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon

by Rickesh Lakhani

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!

Collecting stories from your donors

by Simone Joyaux

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.