CAFOD, the Catholic Agency for Overseas Development
CAFOD: Digital Advent campaign with ethical, authentic creative
by CAFOD and Blue State
CAFOD, the Catholic Agency for Overseas Development, wanted to create a new campaign, supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, was not just successful in recruiting new donors – it also put ethical creative front and centre.
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