Everychild
EveryChild Gift Aid: ‘mop-up’ campaign
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/1516-envelope-hero.jpeg?w=640&auto=compress%2Cformat&fit=crop&dm=1410226471&s=2059fa23438543032b7e7bc8920a7725)
by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. This case study shows you how it’s done... because after sending out this successful direct mail piece, EveryChild’s average Gift Aid claim was £165 per response.
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