Ocean Conservancy
Ocean Conservancy: membership drive
![A colourful pack with a neat underlying idea.](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/179OceanCons.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1403271739&s=06e7bae23804c85fee2a63997805fab0)
by SOFII
In fundraising via direct mail, attempts to better a control pack (also known as beating the banker pack) are always interesting and usually instructive. This pack from Ocean Conservancy exemplifies much of dm fundraising best practice.
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