On April 21st 2020 IWITOT is going completely virtual! 

The coronavirus crisis means that SOFII has had to cancel our planned IWITOT London day event and focus solely on our new virtual IWITOT

But that means SOFII can connect even more fundraisers from all over the world for some much-needed fun. We are certain that IWITOT will put a smile on your face, leave you feeling inspired and give you the boost you need to raise more money for good causes! 

The virtual IWITOT will be held on April 21st between 12.30pm - 5pm BST. (Worldwide start times: 4.30am PDT, 6.30am CDT, 7.30am EDT, 1.30pm EEST, 9.30pm AEST, 11.30pm NZST). 

A bit early or late for you? Don’t worry! IWITOT will be online for one month post-April 21st so grab a ticket anyway and we’ll send you a full recording to watch whenever is convenient.

Our virtual event 

We have arranged for the virtual event to be an online conference experience. You will watch all eighteen talks and our speakers and campaign owners will also be live and online ready to answer your questions. You can even have your say on your own IWITOT idea!

Our live stream will be hosted via Fundraising Everywhere+ and there is a chat function available for you to chat to us, and your fellow delegates, throughout the live stream. 

We would LOVE to have you join us on April 21st. Because IWITOT virtual will now be our only event this year we’re planning on making it the biggest ever; with 1000+ fundraisers from all over the world joining together online to connect, network and celebrate brilliant fundraising ideas.

PLUS, after all the speakers and chat are finished, we’ll be bringing you a very special one-off after-party. Grab something to eat and drink then sit back and relax to watch the Charity Film Awards

Book your ticket now, and tell your whole team to snap one up too so you can enjoy this new global fundraising event together. IWITOT will be an afternoon of fun for all and we guarantee that if the last few weeks have been difficult, IWITOT will help you fall in love with fundraising, all over again. See you there!

Buy your ticket to the virtual IWITOT here. 

Your IWITOT hosts are the wonderful Camille St-Omer Donaldson of British Red Cross and SOFII’s Joe Burnett.   

The confirmed speakers so far include:

  • Mike Bartlett (Money Tree Fundraising)
  • Chloe Green (Forward Action)
  • Tahera Mayat (#Charity Hour)
  • Erin McGuire (SickKids)
  • Joe Nicholson (Consider Creative) 
  • Diveesha Shahani (JustGiving)
  • Felicity Spencer-Smith (Institute of Fundraising)
  • Lyndall Stein (ActionAid International)
  • Alyssa Sweetman (Twitch)
  • Saleem Tejani (DTV Group)
  • Julia Worthington (Amber Consulting) 

To uncover new voices auditions were held for up-and-coming speakers. The following winners have earned their places at IWITOT and will receive support from a mentor to hone and polish their presentations: 

Audition winners: 

  • Megan Townshend (Marie Curie)
  • Lara Joyce (Irish Cancer Society)
  • Jennifer Ruthe (freelance copywriter)


  • Damian O’Broin (Ask Direct)
  • Gráinne Callan (Greenpeace)
  • James Briggs (Open Creates)

Tahera Mayat

Tahera Mayat is Social Media Manager at Harrison Mann digital marketing agency. Her role is facilitating #CharityHour, which is a weekly themed Twitter chat (Wednesdays 8-9pm). As host of #CharityHour since its inception in February 2014, Tahera grows the hour, learns from and engages charity professionals all the while connecting with organisations and individuals across the sector.

Mike Bartlett

Mike Bartlett (MinstF) is a successful fundraising leader, consultant, mentor and trainer, with 20 years’ experience in the voluntary sector heading up high performing fundraising teams at regional, national and international causes. Mike has coached hundreds of professional and voluntary fundraisers in the art and science of high value fundraising, making strategic decisions, managing teams and donor communications. He is a regular speaker at fundraising conferences across the UK and Chaired the 2018 IoF Major Donor Conference. His sits on the IoF South West Committee as EDI representative and has been an IoF mentor for the last six years.

Jennifer Ruthe

Jennifer Ruthe has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.

Lara Joyce

Lara Joyce is the National Campaigns Coordinator at the Irish Cancer Society helping organise large fundraising campaigns implemented across the country. Before moving to Ireland, Lara worked at Sussex County Habitat for Humanity in Delaware, building affordable homes for families and then continuing that work in Massachusetts at Habitat for Humanity Metrowest/Greater Worcester. Originally from Massachusetts, Lara moved to Dublin in 2014 to pursue her Masters of Geography at University College Dublin. Outside of work Lara plays rugby for the Swords Women’s Rugby team.

Erin McGuire

Erin McGuire is Associate Director at the SickKids Foundation.

Erin has been working in the events and food and beverage industry for over 15 years. She completed her degree in Europe and executed events in Switzerland, Dubai, and England before returning to Canada to put down roots. Upon her return to Vancouver, she worked on the social programming for TED Conferences in Canada, the US and UK before starting her own events and catering business. In 2012, she relocated to Toronto where she worked with brands like Budweiser and the Toronto Maple Leafs, planning events and mastering remote event execution.

Erin pivoted into the non-profit sector when she joined the Special Events team at SickKids Foundation in 2015. The Foundation supports Canada’s largest and most prominent children’s hospital, and since joining, she has planned everything from 20km walks to black tie galas to charity sports tournaments. Now the Associate Director of Special Events, Erin oversees a portfolio of five charity events annually, which raised over $4.3M in 2019.

Saleem Tejani

Saleem Tejani has spent more than 17 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journey’s and using video effectively for fundraising. He is a passionate fundraiser and loves creative development and digital integration.