Deerfield Academy

Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response

Left: Barton addresses an audience, perhaps at Deerfield Academy (we have no idea). And at home with a friend, right.

by Carolina Herrera

He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.

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