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30 pages tagged with Corporate partnerships:
- Age UK: Cadbury ‘Donate Your Words’ corporate partnership It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
- Blind Low Vision NZ: Paws for Purpose collection box auction This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme.
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
- Cancer Research UK: Slimming World Big Clothes Throw partnership This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
- CDE project 6. Section 5.4: an emotional major donor With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
- CDE project 7 section 1: putting the principles and actions into practise part 2 What can I do in the future?
- CDE project 7 section 1: the approach and putting the principles and actions into practise part 1 To prepare this report we met with over 100 corporate fundraisers in London and Manchester and gained input from companies. These conversations provided us with some shining examples of charities providing a great experience for companies. They also revealed instances where charities are providing a poor experience.
- CDE project 7 section 2: appendix Appendix 1: Case studies
- CDE project 7 summary: companies This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.
- CEO Sleepout: business leaders sleep rough for Girls and Boys Town One night of discomfort is a very small price to pay for helping to raise awareness and vital funds to support homelessness. The CEO Sleepout encourages influential members of the business community to move outside of their comfort zone and spend a night in the shoes of a rough sleeper.
- DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014 Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.
- Durham Cathedral in LEGO: innovative buy-a-brick fundraising An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
- Five features of an ideal corporate prospect SOFII partner Remarkable Partnerships is back with more easily digestible tips to help you secure your next corporate partnership. This time, the team shares how you can identify a great prospect and tailor your approach, giving you the best chance at success.
- Ghostbusters – three ways to bring prospects back to life No answer doesn’t mean no. Discover three sets of tips that show a charity’s dedication and persistence can pay huge dividends with corporate partners.
- Home for Hope: using IKEA furniture displays to advertise homeless dogs Small organisations simply don’t have the budget to promote their cause and have to come up with innovative solutions. This inventive campaign in Singapore started with Home for Hope with help from IKEA and demonstrated how you can make your house a home by adopting a dog.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- Longstowe Church, Cambridgeshire, UK: restoration appeal ‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.
- Marie Curie and Yorkshire Building Society – The Hour of Need Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
- NSPCC: Legacy-themed Garden of Magical Childhood This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.
- Samaritans: Network Rail corporate partnership At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
- Snowdogs: Tails in Wales Trail This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
- SOFII stars: the best of corporate social engagement Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!
- The Distinguished Gentleman’s Ride: Riding for a cause The Distinguished Gentleman’s Ride (DGR) combines fun with a good cause. This growing organisation that has been running excellent events since 2012 and making a real difference to men’s physical and mental health.
- The key to a successful corporate partnership – finding the ‘sweet spot’ What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
- The Polish Red Cross: Very Good Manners This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
- The UNICEF partnership with the 2014 Glasgow Commonwealth Games UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
- Waitrose ‘community matters’ giving initiative We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
